I've always wondered what the advice would look like if you compiled a list of what not to do from failed companies. TFA is a list of the successful ones who got it right, so we know what they did to make it. Yet I'm sure many people follow this advice and still fail. You can find wildly varying statistics, but somewhere between 50% and 90% of startups will fail within 2 years. What did those companies do (or failed…
Virtually all of them ran out of money because they didn't have enough customers to cover their expenses. It seems silly but if you put it in basic terms, this usually maps to something very concrete in your domain.
For those of us who didn't go to college, can you translate "maps to something very concrete in your domain" into concrete terms? It's pretty abstract.