Earlier quoted context omitted.
Wasn't that the point tho? Basically Google went: "We have this cool thing, but we're not sure were it's most applicable. Lets just put it out in the world and see what people do with it!" Which is what they did. The data they gained from that experiment no doubt led to this.
That's what they did after it was clear it was done as a piece of consumer hardware. It's easy to forget how hard Google pushed Glass to consumers. They parachuted people out of a helicopter onto the roof of the Moscone Center wearing them. They invested a vast amount of money building out massive floating barges to use as showrooms, which they quietly mothballed and sold. They allowed Robert Scoble to take a picture…
Robert Scoble is not really a consumer tech reporter either. He's more like a futurist. Most of the things he likes to talk about are things you can't buy.
Maybe because you got marketed to you are thinking it was consumer marketing, but consider that you were being marketed to as a developer not a consumer.