This event will also have a chilling effect for some travel startups. Though maybe act as an accelerant for others. Either way it will impact almost every company in the travel space. (Assuming its not blocked by govt.)
I'm quite surprised that with some of Google's recent pickups more people aren't concerned about how it may negatively impact competition. We might get a better travel search out of this but I personally would have enjoyed seeing a company other than Google be successful at search for once. Same with AdMob -- Google is already a giant powerful advertising company. Not sure they really needed to gobble up AdMob to be…
And Google's ~$25B in the bank is much better spent buying and integrating those companies than investing in mortgage securities and whatnot.