This is a fight for control of Bitcoin. It is business interests on both sides fighting for a position of authority. SegWit2x is an attempt to remove control from the core dev team, which while technically strong is full of zealots with questionable motives and terrible management skills. Bitcoin ABC and Unlimited have their own parts to play as factions. It's getting tense, but it's been years in the making. Groups…
What? They had first release like yesterday, the project has released one tarball, no packaging, no very good marketing etc. The biggest marketers seem to be the tinfoil hat opponents who fear the fork so much that they speak about it everywhere.
I don't think it is at all likely that segwit2x client will gain support. Or if it will gain support, it will take years at this point for it to gain any considerable support.
The whole thins is totally exaggerated. People have nothing to talk about, so they will invent tinfoil hat scenarios and discuss those. Bitcoin protocol has staid fundamentally the same for many years and it is pretty likely that it will stay that way.