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Blue Apron Plummets After Amazon Files for Meal-Kit Trademark

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Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark

#11

Post by dtien »

jonknee wrote: post #9

It would be a great fit given that the main challenge is logistics which Amazon is already a leader in. With Amazon Fresh they even have the ability to pick up the previous week's boxes and cold packs (along with delivering the rest of your groceries at the same time!). Blue Apron spends a fortune acquiring new customers, possibly up to $460 per sign up as of recently [1]. I bet the percentage of Blue Apron subscribe…

And possibly the ace in the hole, the Whole Foods aquisition. Local distribution centers via the whole foods stores, with fresh foods, even with premade foods if you wish. Could ultimately be a blue apron/munchery hybrid.

Their advantage would of course be their world class distribution/fulfillment tech, but also the fact that the costs of the food parts are mostly sunk already into the Whole Foods biz.

Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark

#13

Post by notyourday »

As I have said before with Amazon eating Whole Foods meal kit companies that are not currently ramen profitable are toast. Ramen profitable companies would have to learn how to grow out of their cash flow.

No sane investor would be pumping money into them until they know what and how Amazon would be looking at this market.

I think over next few years we would see a total implosion of meal-kit industry with the exception being whoever operates Whole Foods on a national scale. On a regional level grocery stores and small grocery chains would offer the local meal kit service as for them the costs of expanding into that market locally is tiny.

Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark

#17

Post by jimmaswell »

jbob2000 wrote: post #15
gberger wrote: post #10

Earlier quoted context omitted.

Why?

Probably for the same reason I don't shop for groceries at Walmart. Both brand images are associated with cheap crap. I don't want to eat cheap crap.

Since when does Amazon have an association like that?

Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark

#19

Post by pera »

Please Amazon, do something different about the huge amount of material waste generated by companies like Blue Apron and Hello Fresh. This is the main reason why I stopped using these services, the footprint is just disgusting: plastic bags inside aluminum+plastic bags inside cardboard boxes with more plastic. Please, invent some form of reusable container that can be easily stored and delivered back so we can stop trashing the Earth.

Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark

#20

Post by eropple »

jimmaswell wrote: post #17
jbob2000 wrote: post #15

Earlier quoted context omitted.

Probably for the same reason I don't shop for groceries at Walmart. Both brand images are associated with cheap crap. I don't want to eat cheap crap.

Since when does Amazon have an association like that?

I wouldn't say Amazon does at all. Even their cheaper stuff, like AmazonBasics, is pretty solid. The companies on their marketplace, on the other hand...well, I dunno how effectively other people really divorce Amazon from "Amazon sellers", so maybe the earlier poster has a point.
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