Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
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Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#2This was bound to happen. A lot of financial analysts have been saying for a while that Blue Apron is a good idea that will be successful under different circumstances. Right now, Blue Apron's cost to attract and retain customers is astronomical and ripe for a competitor like Amazon to undercut.
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#3This was bound to happen. A lot of financial analysts have been saying for a while that Blue Apron is a good idea that will be successful under different circumstances. Right now, Blue Apron's cost to attract and retain customers is astronomical and ripe for a competitor like Amazon to undercut.
...especially with Apple's acquisition of Whole Foods.
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#4This was bound to happen. A lot of financial analysts have been saying for a while that Blue Apron is a good idea that will be successful under different circumstances. Right now, Blue Apron's cost to attract and retain customers is astronomical and ripe for a competitor like Amazon to undercut.
...especially with Apple's acquisition of Whole Foods.
Amazon, not Apple
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#5This seems unsavory to me (pun intended). Would the trademark take away Blue Apron's ability to operate?
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#6This seems unsavory to me (pun intended). Would the trademark take away Blue Apron's ability to operate?
It signals Amazon's entry into the market.
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#7A meal kit from Amazon sounds gross.
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#8This seems unsavory to me (pun intended). Would the trademark take away Blue Apron's ability to operate?
> This seems unsavory to me (pun intended). Would the trademark take away Blue Apron's ability to operate?
My understanding is that this is a strong suggestion that their niche is being invaded by a formidable player.
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#9It would be a great fit given that the main challenge is logistics which Amazon is already a leader in. With Amazon Fresh they even have the ability to pick up the previous week's boxes and cold packs (along with delivering the rest of your groceries at the same time!).
Blue Apron spends a fortune acquiring new customers, possibly up to $460 per sign up as of recently [1]. I bet the percentage of Blue Apron subscribers that are also Prime members is amazingly high. Amazon doesn't have to pay a dollar to advertise to these people, let alone $460.
[1] https://www.recode.net/2017/6/1/15727182/blue-apron-ipo-s1-a...
Re: Blue Apron Plummets After Amazon Files for Meal-Kit Trademark
#10A meal kit from Amazon sounds gross.
Why?