This is a really poor article, and I'm surprised Forbes would publish it. As far as I can tell, there's absolutely no data behind any of the assertions in the article, and the title is just conjecture by the author based on a whole lot of assumptions.
Non-professional writers get paid based on unique visitors (like presumably with this piece). So you get what you incentivize.
http://www.poynter.org/2012/what-the-forbes-model-of-contrib...