IBM vastly over promises with their marketing. It is so frustrating to have to answer questions from the CEO about why we don't solve all our problems with magic beans from IBM's Watson. I understand that this is what they want. They want to drive executives' interest in the product, but I believe they do so at the expense of their goodwill with the tech community. Am I the only one who cringes when these ads air? Ed…
Disclosure: I work in developer advocacy at IBM. Thank you for sharing your view. If you'd like to talk more about how we can better message our offerings, please feel free to reach out. I'd love to learn more about the kinds of problems you are trying to solve. Edit: yes, I know, this is a bland response to the parent. But change needs feedback. Edit 2: thanks matt4077
> I'd love to learn more about the kinds of problems you are trying to solve.
This doesn't sound genuine. This type of delivery almost never sounds genuine. You wouldn't "love" to learn about those problems, and even if you would, virtually no one will believe you because the same corporate speak delivery is used by people who have no commitment to action.
I know you probably just said this unconsciously, but when you use phrases like "I'd love to learn more about the kinds of problems you are trying to solve", it reeks of a comment written and vetted by a team, including brand/social/marketing/PR/whatever the team is in your org that controls employee disclosures.
I've been on the inside of orgs and watched this PR spin sausage cooked up. Someone wants to respond to a controversy brewing on reddit, oh wait, better run it by the the #social channel and make sure everyone agrees this is our best foot forward...wonderful, now we've essentially guaranteed that people don't feel empathized with whatsoever.
Just solicit feedback like a human being. It's okay to "disclose" that you work at IBM (although: jeez, what a corporate-y way to go about it), but speak to people in a conversational tone that doesn't sound like a customer support Twitter account.