How Facebook has used Instagram to beat Snapchat • Hacker News Board

Re: How Facebook has used Instagram to beat Snapchat

#41

Post by izacus » Thu, Jul 13, 2017, 2:20 PM UTC

intoverflow2 wrote: post #38

If it has beaten Snapchat why is my Twitter feed full of memes about a dancing hotdog Snapchat filter? I have this inkling that tech press and lots of the tech community are super eager for Snapchat to be destroyed because they never understood it in the first place, dismissed it as stupid and still don't understand it and that bothers them. If Zuck manages to destroy it then it'll confirm to them that Snapchat didn'…

My Twitter feed has nothing about snap so by extending your logic, Snap is dead product that noone uses!!

...

Beware of observation bias.

Re: How Facebook has used Instagram to beat Snapchat

#42

Post by suzzer99 » Thu, Jul 13, 2017, 2:24 PM UTC

anindha wrote: post #40

kypro wrote: post #23

Earlier quoted context omitted.

Is it just me that thinks these are two completely different products? It's like suggesting a few years back that FB will kill Flickr because people are uploading their photos to FB instead. People use Snapchat to share candid photos to their friends. Instagram seems way more about creating a photo-based social feed where people upload a whole range of image-based content such as quotes they like, a meal they're havi…

I stopped uploading to Flickr when Facebook photos were high enough resolution that I felt it didn’t diminish my DSLR photos.

They still diminish. Compare these two photos (look at the red tree in the middle ground):

FB: https://scontent.xx.fbcdn.net/v/t31.0-8/19477594_10155418324...

500px: https://500px.com/photo/218120761/sunrise-on-monte-fitz-roy-...

Re: How Facebook has used Instagram to beat Snapchat

#43

Post by philfrasty » Thu, Jul 13, 2017, 2:35 PM UTC

thinbeige wrote: post #2

Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…

„Instagram ads perform 10x worse than FB ads“

Wait what? What a completely misleading generalization. Exact opposite in my experience if you know your product and audience well.

Re: How Facebook has used Instagram to beat Snapchat

#44

Post by kypro » Thu, Jul 13, 2017, 2:44 PM UTC

anindha wrote: post #40

kypro wrote: post #23

Earlier quoted context omitted.

Is it just me that thinks these are two completely different products? It's like suggesting a few years back that FB will kill Flickr because people are uploading their photos to FB instead. People use Snapchat to share candid photos to their friends. Instagram seems way more about creating a photo-based social feed where people upload a whole range of image-based content such as quotes they like, a meal they're havi…

I stopped uploading to Flickr when Facebook photos were high enough resolution that I felt it didn’t diminish my DSLR photos.

Perhaps my analogy was bad, but my point is that MySpace and Facebook were extremely similar services which made Facebook a direct competitor.

When I was younger people would use MySpace to stay in touch with friends online, then for various reasons Facebook grew in popularity and people used Facebook to do basically exactly the same thing they were before on MySpace.

I don't think this is the case for Instagram and Snapchat. It's like comparing Facebook and Twitter. Twitter is where you go to share random thoughts more or less publicly to friends and followers. Alternatively, Facebook is where you go to share much more intimate content with close friends and family. And LinkedIn has a different purpose again.

One might dominate in many ways, but there is a reason why I have a public Twitter and LinkedIn and not a public Facebook. There is a reason why I post random photos and songs I like to Twitter and not to LinkedIn.

Re: How Facebook has used Instagram to beat Snapchat

#45

Post by libertine » Thu, Jul 13, 2017, 2:44 PM UTC

sdoering wrote: post #28

thinbeige wrote: post #18

Earlier quoted context omitted.

I gave little more data in the other reply and I am happy to hear other experiences. But as said the results are significantly worse than on FB. I experienced 10x.

I can relate for Fashion and other industries as well. Instagram - even if it is performing well in regards of CTR on the platform it is an awful channel in regards to actual conversions. Only in one case I remember Instagram totally blowing FB out of the water - and that was on a photography related campaign in the high end sector.

For example, branding of beauty products/fitness/some sports equipment, it works great.

Re: How Facebook has used Instagram to beat Snapchat

#46

Post by Grue3 » Thu, Jul 13, 2017, 3:13 PM UTC

Raphmedia wrote: post #30

Danihan wrote: post #16

Earlier quoted context omitted.

What do they say?

That Facebook is creepy, filled with adults, filled with ads they can't use (pretty much all online purchases) and that your messages (and thus wrongdoings) are permanent.

Sounds exactly like what MySpace users said about Facebook.

Re: How Facebook has used Instagram to beat Snapchat

#47

Post by intoverflow2 » Thu, Jul 13, 2017, 3:40 PM UTC

izacus wrote: post #41

intoverflow2 wrote: post #38

If it has beaten Snapchat why is my Twitter feed full of memes about a dancing hotdog Snapchat filter? I have this inkling that tech press and lots of the tech community are super eager for Snapchat to be destroyed because they never understood it in the first place, dismissed it as stupid and still don't understand it and that bothers them. If Zuck manages to destroy it then it'll confirm to them that Snapchat didn'…

My Twitter feed has nothing about snap so by extending your logic, Snap is dead product that noone uses!! ... Beware of observation bias.

That part of my comment was obviously in jest...

Re: How Facebook has used Instagram to beat Snapchat

#48

Post by yellow_postit » Thu, Jul 13, 2017, 3:44 PM UTC

polote wrote: post #19

It is weird to compare Snapchat and Instagram, they have very few in common. Instagram is for photos you want to have long term, and which are defining your social level. And it is not for communicating Snapchat is for communicating. But Snapchat is just overvalued has everyone wants to have share in the futur big name of the internet, but they are far from dying ...

The My Story feature on IG is the comparison to Snap

Re: How Facebook has used Instagram to beat Snapchat

#49

Post by altern8tif » Thu, Jul 13, 2017, 4:04 PM UTC

suzzer99 wrote: post #42

anindha wrote: post #40

Earlier quoted context omitted.

I stopped uploading to Flickr when Facebook photos were high enough resolution that I felt it didn’t diminish my DSLR photos.

They still diminish. Compare these two photos (look at the red tree in the middle ground): FB: https://scontent.xx.fbcdn.net/v/t31.0-8/19477594_10155418324... 500px: https://500px.com/photo/218120761/sunrise-on-monte-fitz-roy-...

While technically true, different people have different thresholds about whether a photo resolution is acceptable.

Just like how some people can accept Facebook/Google's invasion of your privacy, while others can't.

As with most things, it is a spectrum.

Re: How Facebook has used Instagram to beat Snapchat

#50

Post by altern8tif » Thu, Jul 13, 2017, 4:32 PM UTC

libertine wrote: post #35

thinbeige wrote: post #15

Earlier quoted context omitted.

Too lazy to anonymize and upload screenshots of my FB Ad Manager. But I can tell you that my CTRs were 10x lower compared to FB (0.15%-0.2% vs 1.5% (Unique Link CTR)) on average on categories and visuals matching Instagram followers/style/DNA. It's funny, some campaigns should have performed better on Instagram than on FB because the campaigns just matched the shiny Instagram style and consumer behavior. Nope. Happy…

It's ok! I think you gave a good insight on what you're saying. The thing is, we don't use Instagram on every brand we work with - because the audience isn't there, or it's there but their usage behavior is completely different on this channel when compared to other more effective media channels. Even if you mimic IG style, IG users aren't that prone to leave the app by clicking on outside links. This may sound chees…

I'm interested to hear more about why IG isn't a good platform for linking externally (whether a web browser or a native app).

If people are looking for inspiration on IG, isn't there some kind of follow-on action that they would like to take after browsing (eg. viewing a product in an e-commerce store)?

My hypothesis is that IG is somewhat analogous to reading a magazine. I pick the magazine I like to read (analogous to choosing who to follow on IG), and when I chance upon something nice, I may have a desire to buy it. It follows that the same decision-making process could happen on IG.

Does that sound logical? If not, where am I going wrong?