I use both.
How Facebook has used Instagram to beat Snapchat
31–40 of 53 posts
Re: How Facebook has used Instagram to beat Snapchat
#32Re: How Facebook has used Instagram to beat Snapchat
#33It is weird to compare Snapchat and Instagram, they have very few in common. Instagram is for photos you want to have long term, and which are defining your social level. And it is not for communicating Snapchat is for communicating. But Snapchat is just overvalued has everyone wants to have share in the futur big name of the internet, but they are far from dying ...
You do realize that is the whole point of this article. Showing that Instagram apart from "keeping photos" as you say also has the communication features. Heck I would argue posting a photo to any social media is considered "communicating".
Re: How Facebook has used Instagram to beat Snapchat
#34Re: How Facebook has used Instagram to beat Snapchat
#35Earlier quoted context omitted.
Just out of curiosity, can you provide the data on the 10x worst performance than FB Ads? Because I think that a claim to broad and generic to be said like that.
Too lazy to anonymize and upload screenshots of my FB Ad Manager. But I can tell you that my CTRs were 10x lower compared to FB (0.15%-0.2% vs 1.5% (Unique Link CTR)) on average on categories and visuals matching Instagram followers/style/DNA. It's funny, some campaigns should have performed better on Instagram than on FB because the campaigns just matched the shiny Instagram style and consumer behavior. Nope. Happy…
It's ok! I think you gave a good insight on what you're saying.
The thing is, we don't use Instagram on every brand we work with - because the audience isn't there, or it's there but their usage behavior is completely different on this channel when compared to other more effective media channels.
Even if you mimic IG style, IG users aren't that prone to leave the app by clicking on outside links. This may sound cheesy, but on FB people are waiting for relevant content to come to them, on IG people are looking for inspiration.
We use it mainly for branding, and it works great for that. So Clicks/CTR to website isn't the best KPI for this platform imo.
Re: How Facebook has used Instagram to beat Snapchat
#36I remember seeing Mark at an F8 conference, an early-ish one with the SNL impersonator. He joked that Facebook took MySpace out back and shot it in the head. Seems Snap is next. http://www.hollywoodreporter.com/news/andy-samberg-parodies-...
The SNL impersonator (Andy Samberg) joked that Facebook shot MySpace in the head, not Zuckerberg... for anyone else confused.
Re: How Facebook has used Instagram to beat Snapchat
#37I remember seeing Mark at an F8 conference, an early-ish one with the SNL impersonator. He joked that Facebook took MySpace out back and shot it in the head. Seems Snap is next. http://www.hollywoodreporter.com/news/andy-samberg-parodies-...
Facebook was 10x better than myspace. (More like 1000x, imo.)
Hard to see that anything fb does can come close to 10x better than Snapchat. They can (already have?) achieve parity easily by copying, but that will only gain them a very gradual shift at best — nothing like the radical shift from myspace to facebook.
Regarding Myspace, I'd even suggest that they shot themselves and Facebook was well positioned and well designed to take the credit. To put it another way, I think myspace would have eventually imploded even if facebook hadn't existed. But that's wild supposition that I wouldn't claim to be able to back up with any evidence. I just know that I was 100% done with myspace long before I found fb.
Re: How Facebook has used Instagram to beat Snapchat
#38If it has beaten Snapchat why is my Twitter feed full of memes about a dancing hotdog Snapchat filter?
I have this inkling that tech press and lots of the tech community are super eager for Snapchat to be destroyed because they never understood it in the first place, dismissed it as stupid and still don't understand it and that bothers them.
If Zuck manages to destroy it then it'll confirm to them that Snapchat didn't really have any special sauce and it's fine that they didn't understand it.
Re: How Facebook has used Instagram to beat Snapchat
#39Earlier quoted context omitted.
What do they say?
That Facebook is creepy, filled with adults, filled with ads they can't use (pretty much all online purchases) and that your messages (and thus wrongdoings) are permanent.
and spammy. the only reason IG is popular is it doesn't allow for anything besides the one thing good about FB, pics of your friends
Re: How Facebook has used Instagram to beat Snapchat
#40Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…
Is it just me that thinks these are two completely different products? It's like suggesting a few years back that FB will kill Flickr because people are uploading their photos to FB instead. People use Snapchat to share candid photos to their friends. Instagram seems way more about creating a photo-based social feed where people upload a whole range of image-based content such as quotes they like, a meal they're havi…
I stopped uploading to Flickr when Facebook photos were high enough resolution that I felt it didn’t diminish my DSLR photos.