How Facebook has used Instagram to beat Snapchat • Hacker News Board

Re: How Facebook has used Instagram to beat Snapchat

#21

Post by mliker » Thu, Jul 13, 2017, 1:59 PM UTC

thinbeige wrote: post #2

Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…

I believe you're using biased sampling to value Instagram, Messenger, and Facebook. That's why you believe Instagram isn't valuable

Re: How Facebook has used Instagram to beat Snapchat

#22

Post by mliker » Thu, Jul 13, 2017, 1:59 PM UTC

thinbeige wrote: post #2

Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…

I believe you're using biased sampling to value Instagram, Messenger, and Facebook. That's why you believe Instagram isn't valuable

Re: How Facebook has used Instagram to beat Snapchat

#23

Post by kypro » Thu, Jul 13, 2017, 1:59 PM UTC

thinbeige wrote: post #2

Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…

Is it just me that thinks these are two completely different products? It's like suggesting a few years back that FB will kill Flickr because people are uploading their photos to FB instead.

People use Snapchat to share candid photos to their friends. Instagram seems way more about creating a photo-based social feed where people upload a whole range of image-based content such as quotes they like, a meal they're having, and moments they want to remember and share.

I must admit, I don't use either, but they seem like different services with a few crossover features in a similar space.

Re: How Facebook has used Instagram to beat Snapchat

#24

Post by paulgb » Thu, Jul 13, 2017, 2:00 PM UTC

thinbeige wrote: post #2

Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…

Snap is still losing money, so slowing growth could be a death sentence. Instagram also provides a viable alternative for people to move to if Snapchat ramps up advertising.

My own take is that they're both fads and we'll be talking about something else in 10 years either way.

Re: How Facebook has used Instagram to beat Snapchat

#25

Post by polote » Thu, Jul 13, 2017, 2:01 PM UTC

thinbeige wrote: post #2

Careful. Yes, Zuck tries to destroy Snapchhat but close to it? No way. Slowing their growth? Yes and this was expected. Instagram is winning this space? IDK, I only know that Instagram ads perform 10x worse than FB ads. After many test drives I've never touched them again. The only ones who are monetizing on Instagram are those shiny influencers. Paired with the current brand dillution (glossy Instagram vs not so glo…

Zuck doesn't try to destroy Snapchat in my opinion, it just tries to re-use the features that made Snapchat successful

Re: How Facebook has used Instagram to beat Snapchat

#26

Post by cptn_brittish » Thu, Jul 13, 2017, 2:01 PM UTC

thinbeige wrote: post #15

libertine wrote: post #7

Earlier quoted context omitted.

Just out of curiosity, can you provide the data on the 10x worst performance than FB Ads? Because I think that a claim to broad and generic to be said like that.

Too lazy to anonymize and upload screenshots of my FB Ad Manager. But I can tell you that my CTRs were 10x lower compared to FB (0.15%-0.2% vs 1.5% (Unique Link CTR)) on average on categories and visuals matching Instagram followers/style/DNA. It's funny, some campaigns should have performed better on Instagram than on FB because the campaigns just matched the shiny Instagram style and consumer behavior. Nope. Happy…

From the younger demographic (22) most of the people in this area I know have simply growen up with ads on the internet and know to just ignore them even if they do not use a ad blocker that may be a issue for you. On Facebook at least from what I read there is a larger demographic to target (ala parents trying to keep track of their teenagers) who may not be used to filtering out ads so that may account for the better conversion rate.

Re: How Facebook has used Instagram to beat Snapchat

#27

Post by na85 » Thu, Jul 13, 2017, 2:03 PM UTC

erikb wrote: post #4

I don't understand why anybody would ignore a >$100mio offer if he's not already a millionaire. The difference between not being a millionaire and being one is too huge to ignore, even if the company is undervalued by the offer.

Personal animosity towards Zuckerberg and his monstrosity?

Re: How Facebook has used Instagram to beat Snapchat

#28

Post by sdoering » Thu, Jul 13, 2017, 2:04 PM UTC

thinbeige wrote: post #18

ballenf wrote: post #14

Earlier quoted context omitted.

The wording was vague, but still seemed pretty clearly to be intended as personal experience anecdote. If it were true and known by someone in the industry there might be competitive advantage to not making the knowledge widely known. I.e., advertising agency can show better overall performance by knowing where to place clients' ads. A lot of supposition here, but just throwing out some reasons why something like thi…

I gave little more data in the other reply and I am happy to hear other experiences. But as said the results are significantly worse than on FB. I experienced 10x.

I can relate for Fashion and other industries as well. Instagram - even if it is performing well in regards of CTR on the platform it is an awful channel in regards to actual conversions.

Only in one case I remember Instagram totally blowing FB out of the water - and that was on a photography related campaign in the high end sector.

Re: How Facebook has used Instagram to beat Snapchat

#29

Post by AJRF » Thu, Jul 13, 2017, 2:04 PM UTC

Snapchat constantly surprises people with its updates. AR filters and the new map are really nice refinements to its product. Instagram hasn't show ANY innovation here, and they consistently get accused of copying. I think the net result of that is Snapchat seems cooler and fresher to the 18-24 segment which is exactly their metric for success. Instagram won't "lose" but neither will Snapchat

Re: How Facebook has used Instagram to beat Snapchat

#30

Post by Raphmedia » Thu, Jul 13, 2017, 2:04 PM UTC

Danihan wrote: post #16

dboreham wrote: post #8

Hmm...my kids say otherwise.

What do they say?

That Facebook is creepy, filled with adults, filled with ads they can't use (pretty much all online purchases) and that your messages (and thus wrongdoings) are permanent.