A large part of the problem is that problems are presented to them, instead of coming from them. And then the solutions are presented. Humans just don't appreciate it.
In a course I teach, I have students reading Guesstimation and doing two blogs: 1) A Guesstimation problem similar to that in the book, 2) Watch a TED Video and come up with a mathematically based skepticism with doing a guesstimate if possible to get a feeling for the skeptics answer.
My students love that part of the course and it gives them way more value than the rest of the course covering standard mathematics. They start to incorporate the guesstimation ways into their work and slowly start to see the true fuzzy outlines of real math.
Reading all their blogs and making appropriate comments is quite a bit of work.