They also went full on Jesus some years back. They're firmly in the blue collar reality TV camp now, its mostly truck drivers, pawn shops, and surprisingly, blacksmiths.
Sorta like how the Sci Fi channel was all about pro wrestling, fantasy, action movies, pretty much anything but science fiction.
When I was a little kid (a long time ago) the snarky wisdom was if a country had "democratic" in its name, it wasn't. The snarky wisdom today is a cable TV channel broadcasts everything except what its name would imply. So the History channel never broadcasts anything factually historical, the sci fi channel never broadcasts science fiction, or The Learning Channel only broadcasts fashion and style never anything educational. "Home and Garden" TV is endless real estate "FIRE sector" complimentary copy, containing no garden shows. Even the weather channel pretty much stopped weather forecasts and replaced it with agitprop documentaries that the faithful don't watch because they're already faithful and the unfaithful don't watch because they're nonbelievers.