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Jawbone is being liquidated as its CEO launches a related health startup

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Re: Jawbone is being liquidated as its CEO launches a related health startup

#61

Sorry to come off as a fanboy, but I blew through hundreds of dollars on multiple generations of Jawbone bluetooth headsets that never worked well enough. By contrast, my AirPods work incredibly well.

Why did you continue to buy generation after generation of a product that you felt was sub-par?

Re: Jawbone is being liquidated as its CEO launches a related health startup

#62
post #23

The days of consumer hardware company's access to startup capital is over. With so many high profile VC backed (Fitbit, GoPro, Hello, Juicero, Coin, Pearl, ect.) and kickstarted (Lily.ai, Pebble) failures, no one is willing to risk it.

Smart hardware belongs to big players only. A hardware company needs to deal with, Design, Engineering, Marketing, Production, Sales, Customer services, etc... If any of those step is messed up, the product is over. This is why I don't recommend anyone to get involved in this kind of business.

The reasons that these products fail is usually feature creep. Whether due to Kickstarter stretch goals, or pressure from VCs, people don't know when to draw the line and ship. That's followed closely by underestimating costs and under-pricing products. After that you have the risk of developing the product you want, not the product that everyone else needs. I would never suggest anyone starts a hardware business until they've worked in one to get a feel for cost estimation.

This is no different to software, but it's a lot more problematic with hardware. Unless you plan very well, patching hardware is expensive and/or impractical. You're often much better off releasing a basic, but very functional product (i.e. your MVP) and iteratively addressing customer demands with later version.

The second is that selling complex products to consumers is really hard. If you sell stuff to industry the benchmark for smartness is often much much lower.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#63

The days of consumer hardware company's access to startup capital is over. With so many high profile VC backed (Fitbit, GoPro, Hello, Juicero, Coin, Pearl, ect.) and kickstarted (Lily.ai, Pebble) failures, no one is willing to risk it.

I'd ascribe the failure to the commodification of the fitness tracker and increasingly platform-driven smart speaker space. Here are some companies that have raised big rounds recently: + SimpliSafe raised $57M from Sequoia + Ring raised $100M+ from DFJ + Formlabs raised $50M from Foundry + Sphero raised $23M in April + Anki raised $52.5M in PE I'm not sure what the future holds for Anki/Sphero, but the first three e…

I love my Sphero BB8. Cutest little toy I've ever had. I can't see them taking over the world though, that's a big round comparatively I would think

Re: Jawbone is being liquidated as its CEO launches a related health startup

#64
post #15

Earlier quoted context omitted.

Hired.com is pretty good too. I'm now happily working at a low-key company that I would've never heard about thanks to Hired.

Awesome. Haven't used them. Curious to hear how long it took you from signup to signing, and whether or not you were employed while you were searching.

It took me 14 days from the day my profile went 'live' to the day I signed an offer being unemployed. Most companies scheduled 2 phone screens with me before offering me an onsite interview. The first with a recruiter and the second was usually a technical phone interview. I consistently did 3-4 phone calls per day during the first week and usually 1 full-day onsite interview during the second week. If I had to use their jobs platform while employed, I'd probably quit first or use up vacation time.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#65
post #48

The days of consumer hardware company's access to startup capital is over. With so many high profile VC backed (Fitbit, GoPro, Hello, Juicero, Coin, Pearl, ect.) and kickstarted (Lily.ai, Pebble) failures, no one is willing to risk it.

I think the problem with hardware startups is more subtle. Unless you open up a fundamentally new market segment or find a niche application, your product is asking to be commodified. Smartwatches and fitness trackers were too obvious a category and Samsung, Apple, etc. were sure to swoop in and win. There really is no distinguishing feature for Jawbone or Fitbit. Other hardware startups like Anki are doing stuff tha…

See https://www.fitbit.com/technology for a partial and outdated list of novel Fitbit technology.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#66

The days of consumer hardware company's access to startup capital is over. With so many high profile VC backed (Fitbit, GoPro, Hello, Juicero, Coin, Pearl, ect.) and kickstarted (Lily.ai, Pebble) failures, no one is willing to risk it.

The best hardware startups are really "software wrapped in plastic". This provides the opportunity for more a business model that supports repeat transactions. Dropcam is just one successful example.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#67

Earlier quoted context omitted.

It's so easy for Shenzhen to just copy them though. There's nothing defensible about hardware.

honest question: why then did no one copy the iPod, and no one has copied the iPhone with any success? as soon as the iPod came out way back in the day, the criticism was that it would soon be copied. No one ever did, and I worked in the music business at the time and was familiar with everything on the market. nothing ever came close, apple made a ton of money. it's a common thing to say that it's not defensible/can…

I think the simplest answer is that apple simply kept innovating at a pace that shenzen couldn't match. Back in the iPod's hey-day, every new release was a groundbreaking improvement in miniaturization. The other OEMs were racing to copy the iPod mini while Apple was developing the iPod nano, or the iPod Colour while apple was working on the iPod video.

and, of course, as another reply says the software has always been a big part of the iPod.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#68
post #43

Earlier quoted context omitted.

Because the magic in the iphone and ipod come primarily from software (and for the ipod, the music licensing relationships that apple alone had in the beginning.) Android hardware can be pretty good; the app ecosystem, the ecosystem in general, the clear love that Apple has for the iphone, and the control that is (generally) used in user-beneficial ways all make the iphone superior to android.

in the case of the iPod I'm not sure that was true. remember, these were the days of everyone having a bunch of mp3s on their hard drive. The actual iPod software was extremely rudimentary, and basically barely integrated with iTunes. this was still in the days of windows, keep in mind, and before apple actually launched iTunes for windows. and still, it was immediately a dominant player and not one company was able…

The iPod wasn't that popular before Apple launched iTunes for Windows, though. So I imagine competitors were considerably less interested in it as a target.

Also, one of the iPod's major interface innovations was the click wheel - IIRC they've patented the hell out of that, so no one was about to launch a competitor.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#69
post #63

Earlier quoted context omitted.

I'd ascribe the failure to the commodification of the fitness tracker and increasingly platform-driven smart speaker space. Here are some companies that have raised big rounds recently: + SimpliSafe raised $57M from Sequoia + Ring raised $100M+ from DFJ + Formlabs raised $50M from Foundry + Sphero raised $23M in April + Anki raised $52.5M in PE I'm not sure what the future holds for Anki/Sphero, but the first three e…

I love my Sphero BB8. Cutest little toy I've ever had. I can't see them taking over the world though, that's a big round comparatively I would think

Sphero is worth it simply because of connections, they're in Disney's Incubator program (2014):

https://thewaltdisneycompany.com/the-walt-disney-company-ann...

Which pretty much assures increased growth as they produce more toys for Disney IP. Who knows they could also be using the tech in their parks or for production purposes.

Re: Jawbone is being liquidated as its CEO launches a related health startup

#70

The days of consumer hardware company's access to startup capital is over. With so many high profile VC backed (Fitbit, GoPro, Hello, Juicero, Coin, Pearl, ect.) and kickstarted (Lily.ai, Pebble) failures, no one is willing to risk it.

It's kind of turned out that many of these things have turned out to just be features or sets of features of more capable hardware.
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