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Show HN: Mocksup, my mockup prototyping & review webapp

mocksup.com

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Re: Show HN: Mocksup, my mockup prototyping & review webapp

#3

This looks very slick. I think you might be leaving some money on the table in terms of the pricing, though-- I imagine that heavy users would be willing to pay more than $19/month for the "Unlimited" plan.

Yeah, we released a huge update yesterday and are just now getting to the point where we have enough features to make the unlimited plan compelling.

We undercut our competition by a good amount, so we've certainly been talking about it.

Re: Show HN: Mocksup, my mockup prototyping & review webapp

#4
I signed up and was surprised to learn that all the mockups would need to be created in an outside program. I guess that serves a purpose too, to be able to create a clickable thing to show your colleagues, but it wasn't immediately clear to me that an actual mockupping tool isn't included.

Re: Show HN: Mocksup, my mockup prototyping & review webapp

#7
post #4

I signed up and was surprised to learn that all the mockups would need to be created in an outside program. I guess that serves a purpose too, to be able to create a clickable thing to show your colleagues, but it wasn't immediately clear to me that an actual mockupping tool isn't included.

Yeah, I made sure to put "With Mocksup you can upload website mockups" in the subhead on the homepage, and was hoping the Examples page would help alleviate that a little bit. But I know no one reads marketing copy. Good feedback, I'll keep tweaking that.

Re: Show HN: Mocksup, my mockup prototyping & review webapp

#8

This looks very slick. I think you might be leaving some money on the table in terms of the pricing, though-- I imagine that heavy users would be willing to pay more than $19/month for the "Unlimited" plan.

Yeah, we released a huge update yesterday and are just now getting to the point where we have enough features to make the unlimited plan compelling. We undercut our competition by a good amount, so we've certainly been talking about it.

Please don't undercut your competition on price. I remember a quote by Tony Wright (of RescueTime) where he said that "Getting traffic on and off is okay but for a business to survive, it needs a predictable source of potential customers and leads". If you are selling your service for $19/month, you will be forced to keep your cost of acquiring new customers less than that. Which of course means less budget for marketing.

Note that mockups is not something that can go viral, so your marketing costs will linearly scale with every new customer. $19/month looks great if service is viral but for business apps like yours it can prove to be a growth bottleneck.

Rambling aside, suppose 6 months from now when the hype around the cool new mockup tool has died, how do you plan to get new customers? (Hint: whichever method you choose, chances are than you are going to pay for it and that will come out of your revenues)

Re: Show HN: Mocksup, my mockup prototyping & review webapp

#10

Earlier quoted context omitted.

Yeah, we released a huge update yesterday and are just now getting to the point where we have enough features to make the unlimited plan compelling. We undercut our competition by a good amount, so we've certainly been talking about it.

Please don't undercut your competition on price. I remember a quote by Tony Wright (of RescueTime) where he said that "Getting traffic on and off is okay but for a business to survive, it needs a predictable source of potential customers and leads". If you are selling your service for $19/month, you will be forced to keep your cost of acquiring new customers less than that. Which of course means less budget for marke…

I agree completely. I was thinking $49/month would be the sweet spot, but that's without any real analysis.
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