I find all this hand wringing over Google to be so tiring. Google is doing what is best for it's customers. Be that advertisers and/or searchers. If they stop doing that, they'll lose their market dominance. Last I checked, nobody is forced to use google to search for things, nobody if forced (except for perhaps android users) to use Chrome. I'm not a laissez-faire capitalist by any means, but I don't see that Google…
> If they stop doing that, they'll lose their market dominance. That's precisely the issue. It can be illegal to use your market dominance in one area (search) to reinforce or create market dominance in other areas. Microsoft had the best operating system and a browser that they wanted people to use. People preferred Netscape, but Microsoft used its OS dominance to kill off Netscape. It is ok to be dominant in a prod…
I think it's a stretch to say that searching for HVAC business listings and searching for HVAC business reviews are really different markets. If google had an HVAC subsidiary and they suppressed all search results and ads for competing HVAC companies, that would be abusing their dominant position in the search market to create dominance in another market. But is it really monopolistic behaviour to use their web search dominance to succeed in a slightly more specific sector of the web search market? You can use google to find reviews of products and services. They advertise alongside those search results. That is their core business. Yelp is a straight-up competitor. "Google is better than us in the market we compete in" isn't a valid anti-trust complaint.