Of course everyone is free to choose what they want to do with their own business. And I have personally also chosen non-standard paths of smaller growth (e.g., I started a software consultancy instead of a VC-backed company). However, there are a few concrete reasons why companies, especially software companies (as opposed to e.g. restaurants), tend towards growth: 1. Some companies will require some amount of growt…
While growth typically introduces new challenges it doesn't assume the opposite -- no growth, no challenges. Changing markets, customer preferences, and competitors' actions -- all that can bring enough challenge even when there is no growth. Even more than that -- if you're growing it most probably means that you don't have major problems with product/market fit. In case of no growth it might mean that you're losing the product/market fit and you still don't know how to fix it, which makes it very challenging.