Like with a lot of tech trends, I seem to be one of those people who doesn't "get" the excitement about letsencrypt. I don't find the process of generating a CSR and submitting it to a CA for signing to be more complicated than setting up letsencrypt. In fact I think it's quite a bit easier.
It's free, and automated so you don't run into TLS outage post-mortems where the question "why does the cert expire at christmas anyways?" is "Because it expired same time last year and during the emergency repair we used the default lifetime period of one year."
Just because something is free, doesn't make it better. And having 12x more points in same timeframe where the automated renewal can fail, certainly doesn't make it better statistically.
Also i grew up with the notion, 'nothing in the world is free, except the sun'. So i wouldn't be surprised if they will start to monetise this LE user base at some point in time.