Earlier quoted context omitted.
Thanks for putting my feelings into words. And their partners are extremely spammy at best. They're all trying to force engagement and word of mouth. Here's an excerpt from one of the intro e-mails I got: > Welcome to the #SkimmLife! Here's how it's going to work: > We'll meet you back here, in your inbox, bright and early tomorrow morning (PS If it's Friday or a weekend, > you'll get theSkimm on Monday). We're a com…
Yeah further down they note: "We only try to partner with high quality companies. For example this Tokyo one were running right now is with journy, ProductHunt, theSkimm, The Wirecutter, and Conde Nast Traveler" I looked at theSkimm and can't figure out how it's related either. Just seems like an email acquisition bartering scheme.
People who want to grow lists quickly all get together. The smaller lists pay for the prizes, the bigger lists pay with exposure. They all pitch a sweepstakes to their subscribers, all entrants end up subscribed to all lists.. everyone wins (allegedly).