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Ask HN: What kind of advertising have you tried that worked?

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Re: Ask HN: What kind of advertising have you tried that worked?

#12

We just ran a few campaigns. Here's what we found. The Deck - http://decknetwork.net/ We received roughly 4300 uniques across 2 weeks. We got about 9x the clicks from daringfireball than any of the other sites in the network (37signals, A List Apart, Kottke, FFFFound, etc.) If you email them they are open to negotiating. Fusion Ads - http://fusionads.net/ Very similar model as The Deck. We ran one of the $400 one-wee…

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Re: Ask HN: What kind of advertising have you tried that worked?

#14
what's worked best for my game Dead By Zombie:

1. personal appearances at game conventions dressed as the mad scientist Dr. Heinrich von Hexenhammer --- NOTE: may not work for your project

2. listings on niche sites

3. astroturf forum comments on related sites

paid advertising? oh that actually hasn't worked too well in comparison. funny.

Re: Ask HN: What kind of advertising have you tried that worked?

#15
In tests I was able to get new users for around $2 each using Facebook ads. I went into the details here:

http://petewarden.typepad.com/searchbrowser/2009/11/get-new-...

In my limited experience it's all about testing and iteration, lots of it. Or just find a feeble excuse to show a picture of a busty girl, judging from most of the ads I see on Facebook.

Also, be prepared for shockingly low CTRs on banner ads like Facebook's. Even highly targeted I was seeing 0.07% on my best ads, and from talking to others that's not uncommon. Even at that low of a rate the ads were cheap enough to be worth running.

Re: Ask HN: What kind of advertising have you tried that worked?

#17
post #5

Based on several years experience optimizing Internet ad campaigns, here are a few banner advertising tips: 1. Test and track EVERYTHING. Every variation, headline,layout, domain ad is on, etc should have a unique ID, so you can see not just what gets the highest CTR but also which ad converts/backs out the best. 2. Good design does not necessarily mean good ads. I've had the highest CTR and conversions come from the…

I just want to second point #2. I spent 5 minutes creating some horribly ugly test ads in The Gimp, just so I could get our campaign started quickly. Afterwards I had our badass graphics guy create some beautiful banners. My ads performed 5x better than his over months.

Re: Ask HN: What kind of advertising have you tried that worked?

#20

what's worked best for my game Dead By Zombie: 1. personal appearances at game conventions dressed as the mad scientist Dr. Heinrich von Hexenhammer --- NOTE: may not work for your project 2. listings on niche sites 3. astroturf forum comments on related sites paid advertising? oh that actually hasn't worked too well in comparison. funny.

What are astroturf forum comments?
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