I think a lot of the smaller details this article glosses over contribute to FB's ability to run on so few machines. For example, comparing my anecdotes of FB's internal network (they probably have the most organized/mature IPv6 network on the planet) with those of my AWS public cloud experience, I'd reckon that a lot of FB applications would require architectural redesigns to operate in that kind of environment. The…
They went from $3.6 billion to $10.2 billion in net income in a year. The $3.6 billion is probably more net income than Amazon has generated combined in the last two decades. The $10 billion is more than Amazon will earn a decade from now. Their focus should be solely on what is going to likely end up being one of the three or four greatest money producing machines in world history (of those owned by a traditional co…
Business are different.
Margins also means more vulnerable.
Amazon doesn't like margins. Andy Jessy routinely mock "the old guards"' obsession with margins.
The possibility that fb is Suddenly dying because of some new competitor probably is 10* of Amazon. Just random statement, you get the idea.
As for siganifance, cloud computing is much bigger, it runs the actual computing that produce things that is more valuable than ads. This is in general sense, I do not want to judge their social impact.