I don't understand why people think that companies can get special pricing from AWS but not drive feature development. Large customers like Netflix, GE & friends get to drive feature development. Heck, if you're the CIA and give AWS $600 MM they will build a private region for you! This post has two contradictory quotes in my opinion: "It’s worth noting that this AWS price wouldn’t be what Facebook paid in this hypot…
Sidenote: It's remarkable that Amazon happily provides server services to Netflix, who is a huge competitor!
Amazon's selling. Netflix is buying. It'd be stupid to refuse the money. Netflix wouldn't lose much sleep over it–at their size, building their own infrastructure can't be much worse than renting.
Plus you'd get the idea out there that Amazon isn't the sort of reliable utility company their marketing suggests. They have their fingers in so many markets, a third of their customers would start to fear being cut off.
AWS is also a separate division within Amazon, and probably not lacking self-confidence. The people are judged by the numbers of AWS, and they'd probably resist attempts to get them to forgo revenue just for the sake of some other division's feeling.