Why don't they just use robots.txt to keep themselves out of Google's index? User-agent: Googlebot Disallow: / Has Google stopped using that directive?
It wasn't their site. From the article: "Equustek Solutions based in Burnaby B.C., which manufacturers networking technology. Equustek had successfully sued another company for relabelling its products and passing them off as their own." When the evil corp lost in Canada, it moved out of the country and continued the same practice. Frankly, I'm disappointed in Google for fighting this in the first place. SMH. Imagine…
This case is much more complicated however. It's two business partners who had a falling out and both tried to put each other out of business. The marketing guy kept their own brand and customer base while the tech guy tried to rebrand and sell his products on his own. The marketing guy hired an engineer to make a new product that does the same function. The tech guy accuses him of copying his technology.
http://robertfleminglawyers.com/pdf/2012_BCSC_1490_Equustek_...