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Typecasting: The Use and Misuse of Period Typography in Movies (2001)

marksimonson.com

21–30 of 49 posts

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#21
Dude, get a life!

I mean, does it really matter? Movies are flawed with much deeper issues that no one will ever care about types. When we correct the story and scientific reasoning behind the sci-fi movies, then we can think about use/misuse of types.

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#22
post #8
post #6

So I collect telephones. I'll often catch stuff like this when watching period-set movies or TV shows. Mad Men deserves credit though - in six years they made one mistake - they had a set with a modular plug in it at Don's house (and it wasn't even a modular plug, it was an insert that could be replaced with a modular one on a G-Type handset).

I think that they also had Joan say "the medium is the message" about a decade before McLuhan thought it up, but I could be mistaken.

The phrase was desiminated my McLean in his 1964 publication "understanding media". As I understand Mad Men takes place during the 60s, so there is no mistake there.

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#25
post #5

I really admire the author for being able to identify so many types with just a few letterforms. I've had a passing interest in types so I can identify basic Microsoft/Apple free fonts as well as a few common Adobe ones like Minion Pro and Myriad Pro. I think I can identify perhaps at most thirty different typefaces. Anyone wants to chime in on how you are able to be familiar with so many more?

For much of my working career, I worked off and on as a graphic artist. In the 70s for an advertising agency and a typesetter. In the 80s and early 90s, for a flexographic printing plate manufacturer. There, about 80% of my job was to replicate already printed material (primarily food packaging) exactly which, of course, meant identifying type. We had a fairly impressive library of type catalogs - everything from hot type specimen books from the 30s and 40s through the latest catalogs of transfer type. I can't even begin to imagine how many hours I spent over those years trying to identify an obscure face. And if we couldn't find it, or it was no longer available, we would have to replicate it by hand, either using photostats from the catalog and assembling them into what we needed, or just plain drawing the letterforms. (Sometimes we'd "fudge" and use a face as nearly identical as possible, and hope the customer didn't complain. I suspect we were more obsessive about it than most of them were, since I don't recall a customer ever complaining that the type didn't match...)

mattkevan's comments are a good primer for quickly identifying one font over another, and are pretty much what we would have done for the "first cut" to disqualify similar faces.

It isn't a job I'd relish today. Back then, in essentially the pre-computer days, you were dealing with thousands of fonts. Today, the choices seem almost infinite.

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#26

Dude, get a life! I mean, does it really matter? Movies are flawed with much deeper issues that no one will ever care about types. When we correct the story and scientific reasoning behind the sci-fi movies, then we can think about use/misuse of types.

He wrote an article 16 years ago about a subject related to his career, and it is still drawing attention to his site and his work 16 years later. Seems like a good investment to write that article to me.

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#27

Earlier quoted context omitted.

Yes, Mr. Bird was a bit defensive...here's a summary w/ links to the exchange on Twitter: http://www.candlerblog.com/2012/01/25/brad-bird-responds-to-...

I wouldn't call it defensive. Not overly defensive anyway. Seems like an appropriate response. The guy was needlessly pedantic. His issue wasn't that it was hard to read, just purely that he didn't personally like the font. His best argument is seriously that it's the Ikea font? Really? I can understand it more when it's a tool or something you use frequently like the font on a phone, but it's literally a few minutes…

That's an interesting exchange!

Good points on both sides, but surely the correct decision by Bird would have been to delegate the font choice, to the head visual designer or some such.

Or maybe he already delegated, asked someone to make a shortlist of 5 fonts for him to choose from, and for some reason Verdana was the best on the list...

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#28
post #16

Earlier quoted context omitted.

There may be several practical reasons for doing that though. CRT screens create weird effects on camera, and maintaining a bunch of functional ageing hardware is going to get a lot harder as time goes on for complex electronics that have been superseded by modern technology.

They could simulate it: http://www.secretgeometry.com/apps/cathode/

Some emulators has built in support for various degrees of simulation of CRTs too.

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#29
post #4

In a similar vein, in 50 years, they will be making movies set in the 80s and everyone will be walking around with iPhones.

Well maybe not iPhones, but flipphones for sure.

> Well maybe not iPhones

I'm not filled with confidence

http://www.cracked.com/pictofacts-65-29-historically-impossi...

Re: Typecasting: The Use and Misuse of Period Typography in Movies (2001)

#30
post #29

Earlier quoted context omitted.

Well maybe not iPhones, but flipphones for sure.

> Well maybe not iPhones I'm not filled with confidence http://www.cracked.com/pictofacts-65-29-historically-impossi...

No 20 is daft given 'Hispania' was used in Roman times, which ultimately gives us Spaniard, Hispanic, Spain and España.
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