Earlier quoted context omitted.
I'm more interested in the potential for the glasses seeing things and taking action without the user being involved. That could do.... a lot. Good and bad. A worker in a store/warehouse/wherever could effectively do inventory while doing other work...slowly, but constantly, and without disruption. Ad companies could pay you to run software that will track all the brands that you see. If you think anonymizing data is…
Is it just me, or do a surprising amount of dystopias involve ad companies?
I actually liked the idea of tailored ads, originally. I wasn't rushing to give them my details, but I figured I was bombarded by ads anyway (this was back when google was the new crazy people thinking they could topple AltaVista, X10 pop-under ads were everywhere, and populating your /etc/hosts with false entries was your only adblocker) so it'd be nice to have those ads have a chance to be interesting.
But they didn't do what I wanted, or they barely did it. Instead they warred with the content I was trying to read, and they could go all out.
It's even a painful circle:
- a site has good content, but needs to pay costs, so they put up ads
- the ad companies get some results, but want more, so they make pushier, flashier, more animated ads
- Perhaps people find the content not worth this visual abuse, so they move on. Meaning the site is making less from the ads, so they put in more ads out of necessity.
Rinse, lather, repeat. (Though I really have no idea if that third step happens. It may just be the first two)
Perhaps if/when we have a real micropayments solution this can break, but currently any content that is paid for by ads tends to have only one-way incentives - be it the ads on TV, the radio DJs that have to rave about crap products, or whatever, we the audience can't _effectively_ vote with our dollars AGAINST the ads, so they have practically no limit to how pushy they get. (The ads in movie theaters aren't there to cover "free" content, but I've heard the margins in running a theatre are very thin, and you're still sort of a captive audience)