Consulting doesn't scale, software does. One pragmatic strategy to find product/customers: 1) Pick an industry 2) Ask someone in that industry what they use spreadsheets for 3) Build something better There is a lot of 'cybernetic' processes that are a mix of humans with domain knowledge and machines with spreadsheets for schemaless storage and querying. Generally the move is to encode the domain knowledge into code a…
I've heard this before, but part of the appeal of the spreadsheet is that Patty from accounting or Joe from HR can modify it without having to ask any IT staff, including you. So I don't think it's a foolproof scheme, unless your solution is also programmable/customizable, which is a lot of work.
While we realized it before starting, we didn't fully grasp how much you need people with "computer literacy" to build these things, for lack of a better term. Just thinking about the schema of the application you need is something a lot of people can't really do yet.
As far as I can tell it's got very little to do software intuitiveness, as I've noticed the same effect on phone calls with prospective customers.
Even as enterprise moves towards managed SaaS platforms, there'll always be a huge place for power-users. Much of the time, even just defining the problem that needs to be solved takes one.