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How Norwegian Air Upended Travel With Its Cheap Flights

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Re: How Norwegian Air Upended Travel With Its Cheap Flights

#3
Normally I fly Delta when taking the Boston London route, but Norwegian's prices have been too good to ignore of late, particularly one-way tickets (since I'm not always sure of my return date).

Will be interesting to see how Delta, American, et al react to Norwegian's Uber-esque pricing.

p.s. discovered Norwegian via Google Flights, which has supplanted pretty much every other airfare search option I used to use.

Re: How Norwegian Air Upended Travel With Its Cheap Flights

#4
I just leave those here in case you wonder how Norwegian works. They have brand new planes for efficiency on one hand but on the other, they screw their staff similar as to other budget airlines.

https://www.quora.com/How-is-Norwegian-Air-so-cheap

https://skift.com/2016/10/10/norwegian-air-accused-by-critic...

"Norwegian’s modus operandi does raise interesting questions. Should a carrier established in one country be allowed to offer wages typical of another? And should airline employees be given the same labor protections regardless of where they are located?"

https://www.forbes.com/sites/realspin/2017/01/26/pot-kettle-...

Re: How Norwegian Air Upended Travel With Its Cheap Flights

#6
For anyone travelling to Europe from the bay area, you can't beat Norwegian. They have nonstop flights from OAK to Stockholm and Oslo on brand new 787's for as cheap as <$300 each way. It's another $50 to anywhere in Europe from those two cities on the budget lines like Ryanair.

Re: How Norwegian Air Upended Travel With Its Cheap Flights

#7
Norwegian borrowed the same play book Michael O'Leary (of Ryanair) used ~6 years earlier: putting in a big, bold order for new Boeing aircraft just as the aviation market was tanking (due to 9/11 in O'Leary's case and the GFC in Norwegian's). Anti-cycle is the cheapest time to buy lots of new planes (if you have the balls and investor backing to do it).

Underneath it all is the same operating model that allowed low cost carriers to flourish in the short-haul market: streamlined, standardized, modern, fuel efficient fleet; non-unionised crews; using cheaper secondary airports; flying direct; cramming in as many rotations in 24 hours as possible and flying outside of peak hours to get cheaper landing slots.

The new Boeing and Airbus models make the LCC approach increasingly viable for longer haul routes thanks to big fuel efficiency improvements and smarter cabin interiors/materials that boost pax load without sacrificing comfort. Oil prices are also helping since the price has remained low for so long now that even if an airline hedged the wrong way a few years ago they're now all enjoying better rates.

IAG (British Airways, Iberia) and Lufthansa are trying to get in on the action too with Level and Eurowings respectively.

Re: How Norwegian Air Upended Travel With Its Cheap Flights

#8

I just leave those here in case you wonder how Norwegian works. They have brand new planes for efficiency on one hand but on the other, they screw their staff similar as to other budget airlines. https://www.quora.com/How-is-Norwegian-Air-so-cheap https://skift.com/2016/10/10/norwegian-air-accused-by-critic... "Norwegian’s modus operandi does raise interesting questions. Should a carrier established in one country be…

A considerable part of their office work is done from Riga, Latvia. Which is fine if you ask me.

Re: How Norwegian Air Upended Travel With Its Cheap Flights

#9

For anyone travelling to Europe from the bay area, you can't beat Norwegian. They have nonstop flights from OAK to Stockholm and Oslo on brand new 787's for as cheap as <$300 each way. It's another $50 to anywhere in Europe from those two cities on the budget lines like Ryanair.

The utility of that depends on what your priorities are. Low-cost and longer flights, plus checking in again when you change airlines? Norwegian Air is good.

If you want to get on a plane, go to sleep, and wake up at your destination, a extra few hundred dollars is worth it to some people.

Re: How Norwegian Air Upended Travel With Its Cheap Flights

#10

I Love flying with Norwegian. Painful to say as a swede but they are my go-to low price airline.

I mistook a Swedish neighbour for being Norwegian, afterwards I felt stupid for this as clearly I had not been paying attention. (Her name begins with 'N' so that may be the cause of the 'senior moment'.)

As an English person living in England I have no idea whether getting someone's country 'almost right' is a hurtful thing. Is the Norwegian vs Swedish thing real? If so, is it for the reason I give - not paying attention - or is there more to it than that?

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