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Entrepreneur vs. Small Business Owner

aflanagan.com

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Re: Entrepreneur vs. Small Business Owner

#3
A/B testing at it's best. The exact wording of your introduction also makes a difference depending on what part of the country you live in. In silicon valley, "startup" will perk up most people's attention. "entrepreneur" in the midwest will get a "what ?"

Re: Entrepreneur vs. Small Business Owner

#4
post #3

A/B testing at it's best. The exact wording of your introduction also makes a difference depending on what part of the country you live in. In silicon valley, "startup" will perk up most people's attention. "entrepreneur" in the midwest will get a "what ?"

I'm actually in Vancouver, B.C. which I think is somewhere in between those two. I've been calling mainly real estate agents all week, and am really surprised that they are the ones who perk up at hearing the word entrepreneur.

Re: Entrepreneur vs. Small Business Owner

#5
Entrepreneur is a word used to inflate your self-image or ego.

Small business owner is a more matter-of-fact way to describe yourself (if you must).

It makes sense that he got a better response using "entrepreneur" because it sounds exotic and powerful, but I try to avoid using it in polite company.

A related story:

I once saw the CEO of a major insurance company get pulled in front of an audience by an entertainer. When the entertainer asked him to tell the audience what he did for a living, the CEO said:

"I sell insurance."

That's the approach I prefer for social situations...just maybe not when you're trying to make a sale.

Re: Entrepreneur vs. Small Business Owner

#7
post #6
post #2

Startup Entrepreneur vs. Small Business Owner is the "Hacker vs. Cracker" debate of Hacker News. (Not to take anything away from an interesting little article, though).

Please elaborate on the "Hacker Vs. Cracker" debate, I seemed to have missed this one.

Here is a decent overview of the misuse of the term hacker: http://blogs.techrepublic.com.com/security/?p=1400

Re: Entrepreneur vs. Small Business Owner

#8
post #3

A/B testing at it's best. The exact wording of your introduction also makes a difference depending on what part of the country you live in. In silicon valley, "startup" will perk up most people's attention. "entrepreneur" in the midwest will get a "what ?"

I think you are totally wrong about the reaction in the midwest. Have you actually had this experience?

I live in Nashville, TN. We just had a launch of an "entrepreneur center", the local business schools teach "entrepreneurism", job postings ask for employees who are "entrepreneurial" and there is a real caché attached to being an entrepreneur.

"Entrepreneur" is an incredibly trendy word right now. So trendy that I think it is loosing it's meaning.

Small business owner on the other hand seems to imply that there is a business that is actually running, bringing in revenue, and maybe even turning a profit.

As evidence of the trendiness of "entrepreneur", check out the Google search trend since 2004: http://www.google.com/insights/search/#q=Entrepreneur&cm...

Re: Entrepreneur vs. Small Business Owner

#9
post #5

Entrepreneur is a word used to inflate your self-image or ego. Small business owner is a more matter-of-fact way to describe yourself (if you must). It makes sense that he got a better response using "entrepreneur" because it sounds exotic and powerful, but I try to avoid using it in polite company. A related story: I once saw the CEO of a major insurance company get pulled in front of an audience by an entertainer.…

[deleted]

Re: Entrepreneur vs. Small Business Owner

#10
post #5

Entrepreneur is a word used to inflate your self-image or ego. Small business owner is a more matter-of-fact way to describe yourself (if you must). It makes sense that he got a better response using "entrepreneur" because it sounds exotic and powerful, but I try to avoid using it in polite company. A related story: I once saw the CEO of a major insurance company get pulled in front of an audience by an entertainer.…

So you consider an entrepreneur the same thing as a business person? They are two totally different things.
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