Anyone have insights on how Go Forward Health ( https://goforward.com/ ) is doing? I love their concept, to the extent I almost want to work there. However, I wonder if such services would suffer from an adverse selection problem -- their current cost of $149/mo seems almost free these days -- how do they manage high-volume users?
They are trying to sell users on the fact that they are a tech company just as much as a medical service. But from what I saw they have a "Body scanner" (glorified scale that also gets height, O2 and pulse) and a bunch of iPads built into the walls.
EDIT: Also wanted to mention their trickery with pricing. They bill annually. The rep will tell you that they have a special promotion where you can sign up for the monthly plan if you sign up shortly after your tour. But the "monthly" plan still requires you to pay an early termination fee of 50% of the remaining annual balance.