Done right, it has the potential to be a better avocado experience, because so many morons molest avocados, digging their grubby fingers into them and bruising the poor thing. And it's the next person who can't see this who buys the bruised avocado. All those brown spots in an avocado? Those are finger squeezes. Stop avocado rape!
There's a lot of problems with shipping produce direct to customer, sight unseen, and maybe a few benefits. But I gotta say even 10 years ago Fresh Direct in NYC was doing a genius job of it.