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Casper, Mattress Maker, Raises $170M and Plans I.P.O

nytimes.com

101–110 of 124 posts

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#101
post #61

Earlier quoted context omitted.

Where? I want a cheap good mattress and Casper just seems to be expensive.

Casper is 20% of the price of the mattress store. Is your price target like $50 for a queen?

They're also twice the price of an IKEA mattress, so it's not exactly like they're a massive bargain.

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#102
post #82

I got a sour taste in my mouth for Casper when I learned of their Federal lawsuits against affiliate bloggers who reviewed their product. I personally felt like Sleepopolis's review of Casper was as fair and observational as one could get with such a thing. Lawsuit Details: https://sleepopolis.com/blog/casper-sues-sleepopolis-with-fe... Casper Mattress Review: https://sleepopolis.com/mattress-reviews/casper-mattress-…

> After months of discovery (the process where both parties in a lawsuit exchange documents pertinent to their case) it has come to light that Casper may be responsible for a web attack against Sleepopolis. This attack was aimed at reducing Sleepopolis’ traffic and attempted to prevent consumers from finding Sleepopolis via search engines. As a result of the documents uncovered in discovery Sleepopolis has filed a co…

You appear to have gotten a bit of document footer in your copy/paste

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#103
post #9
post #3

In the UK, Eve, a rival maker also just (around a month ago) IPO'd here in the UK. Their figures are scary at the moment, with a CPA hovering around £250-£300 and returns of 15% on the mattresses with the 100-night trial. All that with an average order value was only £450, on a product people buy every 10 years! They lost £11.3m last year on earnings of £12m, so no wonder their shares have been on the decline since I…

That is a staggering CPA vis a vis product cost. Is that just based on the congestion of keyword bidding? Or does CPA actually mean conversion/sale and the path to close is very difficult? I feel like Amazon could swoop in with a competitive offering and obliterate the competition, if marketing and acquisition were the only barriers to success. They've also got a lot of distribution infrastructure they can leverage,…

Casper seems to advertise heavily in the podcast and music space - I hear their ads constantly on spotify, podcasts, etc

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#104

Earlier quoted context omitted.

"It's exceptionally rare for startups to be killed by competitors—so rare that you can almost discount the possibility." - Paul Graham ( http://paulgraham.com/startupideas.html )

it's a little different when mattresses are essentially a homogeneous good

branding, marketing, etc.

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#105
post #100

The only way to buy a bed that makes sense to me is to go to the store and lay on them all, then buy the one that feels best. I don't understand apps and websites for this. You will sleep on it every night, for years!

I did that as well when buying my last bed, but I do genuinely wonder how rational it is. Is there really any correlation between how comfortable a bed is to lie on for 30 seconds and how comfortable a bed is to sleep on after a couple of month.

Certainly more correlation than whatever you can gather from casper.com.

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#106

I wonder how their 100 nights warranty works. Do they just come and pick the mattress back from your house if you don't like it and do you get a full refund? Anyone who bought it can explain? Are there hidden fees?

We tried em in Los Angeles. Called on day 89, said we didn't like it -- they asked us if we had a preferred charity to donate the used mattress to, we said nope. They sent it to some homeless shelter apparently. Refund came right back to the CC as promised. No hassles at all. Not even much of a retention script, really. This was early 2016. We sent it back because it was already starting to "set" and create a weird r…

So Casper sent someone to pick the mattress up from your home? Were you required to prep or pack it up before they would take it away?

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#107
post #46

I did a ton of research on mattresses when getting a new bed two years ago. Casper was my first choice since I heard so much about it from my startup friends. I wanted one that was biodegradable with no off-gassing. I took a deep dive into Casper's safety claims and it opened up a whole can of worms. I've never seen an industry with so much greenwashing. The organizations that certify the mattresses as being safe are…

I went through a similar process recently, and ended up getting the Spindle: https://spindlemattress.com/. It's also an "assembly your own" latex setup, although instead of shopping for layers individually, they sell 3-layer sets. I'm pretty happy with it.

I liked that the layers stay separate - you can break the mattress down to make moving easier, and you can replace layers individually, if you ever feel the need (with a 30% discount if you buy from Spindle again inside 25 years).

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#108

For those looking for a new mattress, I'd highly recommend Thr Mattress Underground[0]. It's an unbelievably comprehensive resource for mattress reviews and discussion, and goes into great detail about the mattress industry in general (and the "disruptors" including Casper, among others). [0] https://www.themattressunderground.com

i am on my fourth mattress, i took advantage of the 3 - 6 month trial periods with these new online delivery mattress companies. :) if any more of these keeps popping up, i could probably have a free mattress for whole 2 years! i'm sorry but i'm just very picky i guess. :/ i've tried so far: casper, leesa, lull, and ghostbed. honestly, lull is the best one so far for me. it has the most tempurpedic style cushy feelin…

[deleted]

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#109
post #97
post #83

Earlier quoted context omitted.

Here's a review from just before the first complaint. It doesn't seem to mention any affiliate money. https://web.archive.org/web/20160427113129/http://sleepopoli... So, that might be a relevant complaint. I'm not sure why, now the site has the needed disclosures, it's okay for Casper to keep up the lawsuit.

Damages don't need to be ongoing to have standing, and damages in the past are still damages. The case isn't mooted by rectifying the situation that was causing harm unless it ameliorates the financial harms caused.

How can you possibly assess damages for this without knowing how many customers were lost because they were swayed into buying other mattresses because of the review?

The linked review in question even strongly favors the Casper over the competing Tuft & Needle mattress.

Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O

#110
post #73
post #46

I did a ton of research on mattresses when getting a new bed two years ago. Casper was my first choice since I heard so much about it from my startup friends. I wanted one that was biodegradable with no off-gassing. I took a deep dive into Casper's safety claims and it opened up a whole can of worms. I've never seen an industry with so much greenwashing. The organizations that certify the mattresses as being safe are…

> I ended up making my own mattress Never new mattresses were such a huge market with so much passion and crazy prices! I used to suffer from (mild) back pain; I have been sleeping in a hammock for over 2 years now and couldn't be happier. No more back pain; lots of space saved; minuscule cost (under $60 all things considered).

Out of curiosity, are you hanging your hammock from studs in the walls, using a hammock stand, or something else?
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