> After months of discovery (the process where both parties in a lawsuit exchange documents pertinent to their case) it has come to light that Casper may be responsible for a web attack against Sleepopolis. This attack was aimed at reducing Sleepopolis’ traffic and attempted to prevent consumers from finding Sleepopolis via search engines. As a result of the documents uncovered in discovery Sleepopolis has filed a counter lawsuit against Casper for this attack.
Jesus Christ that's awful.
Also, from the initial complaint:
> 2. In early 2014, Casper launched as an innovative new sleep start-up, radically disrupting the traditional mattress industry with one mattress sold directly to consumers online with a risk free in-home trial—eliminating mattress stores and their inflated prices. Casper’s unique approach sought to create a universally comfortable product with a sleek design delivered straight to your door without the need for commission-driven salespeople working in retail Case 1:16-cv-03223 Document 1 Filed 04/29/16 Page 1 of 20 stores. Instead, Casper offers its mattresses directly to consumers via its e-commerce website. Casper immediately struck a chord with consumers, generating $1 million in sales within its first month
That might be new for the US, but the UK had Ergoflex selling memory foam mattresses direct to consumers in 2006. They only have one product, but in different sizes.