Casper, Mattress Maker, Raises $170M and Plans I.P.O
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Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#2good luck, there are like 10 clones out there already
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#3In the UK, Eve, a rival maker also just (around a month ago) IPO'd here in the UK. Their figures are scary at the moment, with a CPA hovering around £250-£300 and returns of 15% on the mattresses with the 100-night trial. All that with an average order value was only £450, on a product people buy every 10 years! They lost £11.3m last year on earnings of £12m, so no wonder their shares have been on the decline since IPO.
The mattress market may be big, but there are so many clones - surely only one or two can win out.
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#4good luck, there are like 10 clones out there already
Does that not prove the market?
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#5Any owners here care to share what Casper's "killer app" is?
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#6When undifferentiated foam gets this valuation, we are at the top.
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#7Any owners here care to share what Casper's "killer app" is?
Their products are more affordable than much of their competition, they are very comfortable and easy to assemble. They only have online retail presence, no physical retail locations. The only thing I dislike about my Casper mattress is that sitting on the edge of the bed is a bit uncomfortable.
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#8Any owners here care to share what Casper's "killer app" is?
Their products are more affordable than much of their competition, they are very comfortable and easy to assemble. They only have online retail presence, no physical retail locations. The only thing I dislike about my Casper mattress is that sitting on the edge of the bed is a bit uncomfortable.
Their "niche" market of direct sales and delivery of foam mattresses already seems pretty crowded. I was in the market last year, and after some research it seemed like there is very little difference between the offerings from Casper, Leesa, T&N, Purple, and others.
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#9In the UK, Eve, a rival maker also just (around a month ago) IPO'd here in the UK. Their figures are scary at the moment, with a CPA hovering around £250-£300 and returns of 15% on the mattresses with the 100-night trial. All that with an average order value was only £450, on a product people buy every 10 years! They lost £11.3m last year on earnings of £12m, so no wonder their shares have been on the decline since I…
That is a staggering CPA vis a vis product cost. Is that just based on the congestion of keyword bidding? Or does CPA actually mean conversion/sale and the path to close is very difficult?
I feel like Amazon could swoop in with a competitive offering and obliterate the competition, if marketing and acquisition were the only barriers to success. They've also got a lot of distribution infrastructure they can leverage, which seems like another large hurdle.
What competitive barriers can companies like Casper or Eve put up? Can they put up any? And how should that affect inclinations toward IPOs and valuations?
Anecdotally, I've only ever seen Casper marketing on the NYC subway. Never anywhere else. I enjoy the creative, but have no inclination to buy the product, neither now nor the time that I will need to buy a new mattress.
Re: Casper, Mattress Maker, Raises $170M and Plans I.P.O
#10Any owners here care to share what Casper's "killer app" is?
Their products are more affordable than much of their competition, they are very comfortable and easy to assemble. They only have online retail presence, no physical retail locations. The only thing I dislike about my Casper mattress is that sitting on the edge of the bed is a bit uncomfortable.
Plus they surf the 'ethical marketing' wave very big time.
e.g: If you buy a mattress from us, we'll donate one to someone in need.
TLDR -> You can only buy 2 mattresses from us and we will only give one to you, cash in the moral benefit of being 'good', possibly get tax exemption on your dollar. And btw, by doing this we don't just insult your intelligence, we also kill the competition as there are people competing on the market for people in need already.
Fun hint, I remember shopping for a mattress few months ago, eventually seeing their ads following me everywhere I'd go on the internet for a few weeks. But not only that, 2 days later I received an actual letter with a 'deal' from Casper.
Long story short, casper no thanks!