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Reddit Is Raising Funds at a Valuation of $1.7B

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Re: Reddit Is Raising Funds at a Valuation of $1.7B

#51
post #7

I love Reddit, but remind me what's their business model? I've never seen an ad using Relay For Reddit. Free content is great but how do they keep the lights on much less justify $1.7 billion? (Also, HN. Servers are cheap but how do they pay dang to tell me I'm being toxic?)

Reddit gold is one way they make money. But they modify every outgoing link for affiliate money.

https://www.reddit.com/r/announcements/comments/4mv578/affil...

Re: Reddit Is Raising Funds at a Valuation of $1.7B

#52
post #40

Earlier quoted context omitted.

Three factors. 1. Reddit's internecine subreddit wars required constant admin intervention and mediation. Reddit only has so many hands on deck, so more of than not, they pulled engineers in to help moderate.[1] 2. Reddit is unprofitable, so they have trouble affording top talent. [2] 3. Finally, Reddit's vision for the future has been hazy for the last decade. If the navigators can't chart a course, all the rowing i…

1. This doesn't require developer talent, or any real expense at all, social media marketing interns will do the job at barely any cost. 2. They've had plenty of money from investments though, their dev team is reasonably sized. 3. This one seems pretty accurate.

1. I agree that it shouldn't, but they did so. Updated post with link. In another post, he emphasized the "war" part much more, but I think he deleted it. It was fairly angry.

2. I'm having trouble finding their burn rate; the linked article at least hints that they'll use this money to attract talent.

Re: Reddit Is Raising Funds at a Valuation of $1.7B

#53
post #39

Earlier quoted context omitted.

Relay For Reddit is not normal - most Reddit users see ads occasionally. Apparently 6 percent of internet users in the United States use Reddit in their spare time [1]. It is probably the same in Canada, Australia and the UK. If we assume $0.25 in revenue per month per user and 20 million users, that's revenue of $60 million per year. [1] https://www.statista.com/statistics/443332/reddit-monthly-vi...

I can believe your statistics are at least somewhere in the ballpark. Thus, I still have no idea how you get to a $1.7 billion valuation on $60 million in revenue, nevermind profit.

Value of the data and the potential that exists with it.

Re: Reddit Is Raising Funds at a Valuation of $1.7B

#54
post #17

Earlier quoted context omitted.

Also for context, Reddit found a lot of steam when Digg suffered a mass exodus based on seismic product shifts. I wouldn't be surprised if Reddit was consciously and unconsciously averse to that kind of mutation.

Kudos to reddit for not following the trend of "lets redesign the site just because we can" ethos. Not only did the product shift kill Digg, I also think it led to the earlier downfall of Slashdot. I may be dating myself, but I remember how each revision of Slashdot made it less usable for me. The "cleaner, minimalist, lots of whitespace" designs that were in vogue actually made it much harder to navigate comment thr…

Reddit is actually facing a lot of flak for their plan of disabling CSS. This has made several of the subreddits announce themselves as Pro-CSS - sort of a rebel against the admins.

https://www.reddit.com/r/modnews/comments/66q4is/the_web_red...

https://www.reddit.com/r/ProCSS/

Re: Reddit Is Raising Funds at a Valuation of $1.7B

#55
post #2

Would love to know revenue numbers. At some point, 10 years in, you need to have a monetization plan. $1.7B is a lot of money

The last known revenue figure was $8.3M in 2014: https://techcrunch.com/2015/02/18/reddit-charity/

There's a caveat with that revenue figure in that they very specifically quote how much Ad Revenue Reddit earns, not total revenue. They sell branded products and Reddit gold which definitely increases that number.

Re: Reddit Is Raising Funds at a Valuation of $1.7B

#56
post #42

Earlier quoted context omitted.

Three factors. 1. Reddit's internecine subreddit wars required constant admin intervention and mediation. Reddit only has so many hands on deck, so more of than not, they pulled engineers in to help moderate.[1] 2. Reddit is unprofitable, so they have trouble affording top talent. [2] 3. Finally, Reddit's vision for the future has been hazy for the last decade. If the navigators can't chart a course, all the rowing i…

1. Yeah but no engineer should have to get their hands dirty in community moderation. 2. Come on, it's Reddit . I feel like many many developers would be interested on brand alone. I was, for a time. 3. Possible. But there's a difference between adding random directionless features (which they haven't really done), and not doing anything at all (which they have).

1. Right, they shouldn't, but unfortunately, they had to.

2. From what I hear, Reddit wants the best, but the best are aware that Reddit's brand conceals well-documented dysfunction:

https://www.recode.net/2015/7/13/11614676/reddit-chief-engin....

https://np.reddit.com/r/IAmA/comments/2iea97/i_am_a_former_r...

The links go on.

3. I worked recently at a startup where the product was a shambling, swelling mass of features, implicitly designed to obscure its missing core value proposition to both investors and to the founders. There is definitely a difference in the process; perhaps not a meaningful difference in the outcome, which for those invested in the company is impotence, toxicity, despair, etc.

Re: Reddit Is Raising Funds at a Valuation of $1.7B

#60
post #7

I love Reddit, but remind me what's their business model? I've never seen an ad using Relay For Reddit. Free content is great but how do they keep the lights on much less justify $1.7 billion? (Also, HN. Servers are cheap but how do they pay dang to tell me I'm being toxic?)

Reddit gold is one way they make money. But they modify every outgoing link for affiliate money. https://www.reddit.com/r/announcements/comments/4mv578/affil...

I thought they announced that they killed that experiment? Might be wrong, though, can't find that now
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