I'm confused. Amazon is known to work backward from an imagined future press release, and then do the actions necessary to make that press release. How does Amazon see the future in this case? -Amazon already has PrimeNow and Amazon Fresh, which offer a great grocery delivery service. For those who have tried these services, it's easy to see how addicting they are vs going to a physical store. -I can't see Amazon usi…
With this move they can a) accelerate that and b) kill Instacart.
The press release they are working backwards from is:
"Amazon today announced today they will deliver their own packages in most major cities in America, reducing their reliance on Fedex, UPS and USPS by up to 70%"