Link to the underlying report (PDF): https://documents.trendmicro.com/assets/white_papers/wp-fake... I'm not clear on how effective such a campaign promises to be. But assuming that folks wouldn't pay if they couldn't get something out of it, what does this tell us about democracy? Do we need to throw out either democracy or freedom of speech?
Freedom of speech purism is probably unworkable. I'm old enough to remember people arguing that spam was free speech and that spamfighting was immoral. Fake news is much more sophisticated than spam but is ultimately going to encounter the same fight.
We lost nntp entirely, but that wasn't due to spam. The copyright industry shut it down under the premise of "think of the children."
http was designed to allow anyone to run a server, but thanks to asymmetric bandwidth and port blocking, it's all hosted on the NSA cloud.
It hasn't been a good two decades for free speech. The only fight we won was crypto, and they're coming after that again.