Please Make Google AMP Optional

Plus pageviews are done on Google's servers, so Bing doesn't know which website has many views and which doesn't.

Because the disadvantages (vendor lock-in, not as open, etc) outweigh the advantages (lighter pages, which you can just do without AMP anyway).

Do you think there would be an uproar? Apple introduced reading mode, built-in content/ad blocking, etc. AMP actually fits in the profile of Apple -- prioritizing a fast, usable solution.

This author notes that they "feel bad" about consuming AMP content. Which is extremely weird given that content creators intentionally volunteer their content to AMP (aside from this user who got famous claiming that Google was stealing their content because they had enabled a Wordpress plug-in haphazardly).

If Google blacklisted non-AMP content, or even just deranked it, sure there's an argument, but as of yet this notion that it's some content theft is quite strange.

Google's intention with AMP is obvious, and obviously not anti-web: Facebook is becoming a primary medium where users are accessing a lot of content. I personally read all news via Facebook now, where they've integrated it heavily with a built-in browser and now instant articles (Facebook's AMP). Compared to this, the traditional web is just an obnoxious mess, not because of the web but because of the abuse that AMP restricts.

I'm not commenting on "ethics", but I can say why I dislike AMP as a user: I want to interact directly with a website, not through some third party. I especially don't want that third party observing my interactions or collecting data about them. I also don't want to allow that third party to run code (javascript) on my computer.

As a website designer (barely), basically the same reasons: I don't want my site under control of a third party, I don't want my users to have to run javascript to view my site, and I don't want them to have to consent to (possibly) being tracked. Most ironically, my site probably accomplishes more of the stated AMP goals (due to being pure html and light) than it would when AMPed up.

Quick edit: I also worry it can contribute to breaking or obfuscating hyperlinks, which is similar to the issue raised in this article. Having hyperlinks work correctly is crucial to the design of the web. I had similar problems when sites like Google search started making their search links redirect to some intermediate site before going to the actual link, and back when I used Google search I had an extension that removed them so I could e.g. right-click and copy the link.