This one honestly makes no sense to me. How is this company being valued at a Billion dollars with a flagship product that is indistinguishable in features and price from any of its competitors. Who the hell is going to gamble on a new, no name brand for a $700 product that is exactly like the very reputable products from Apple, Samsung, and 50 other phone manufacturers?!?
Maybe investor expectation is that a company like HTC or LG or some other none-Samsung/Apple/Google/Amazon company will buy Essential in order to get a strong team that is building a suite of products that tries to compete with Samsung/Apple/Google/Amazon. Can that justify the valuation?
You already know how to make really really good phones, too. Maybe not quite as good as Samsung, but still, very very good.
What does Essential bring to the table? Market share? Design skills? I mean, aren't they contracting out the manufacturing to some low-cost company?
I don't know. If you were LG and felt you needed marketing and design skills, wouldn't you just make a deal with some super star, internationally known design firms (or someone) and add them to your team somehow?
Why buy a whole expensive outside company when, at best, they know a few more things about phones than you do?