Earlier quoted context omitted.
Yep, but you'll probably never see them. I never see them but I always see them on my mum's Facebook whenever I'm home. My guess is there's two main factors: 1) Abusing Facebook targeting to proxy for 'non-technical' in some way. 2) Presumably if you click Facebook ads you get more similar ones, for some criteria. So if you got them you wouldn't click, and they'd disappear. Facebook are terrible at policing this - I'…
I'm not on FB, but can you click in the corner of the advert and find out why you (or rather, your mum) was targeted? Is it demographic or interest based targeting?
That's a really good point, I'll have to ask if we can try that next time! I just had a look at one of mine and the top line was "One reason you're seeing this ad is that Habito wants to reach people who may be similar to their customers." which is pretty vague. The next bit mentioned 18+ and in the UK, and a few others mentioned age too so maybe it'd at least give that much.