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Essential Raises $300M

bloomberg.com

11–20 of 63 posts

Re: Essential Raises $300M

#11
post #2

Who actually expects this to succeed? It's a mediocre flagship.

>It's a mediocre flagship. So was Android. It's a bet on Rubin himself and the team he's recruited, not on the current product.

Yeah I dont think the "phone" is their main play. Feels like they are trying to become the "one" iot platform that other big vendors cannot be?

Re: Essential Raises $300M

#12

Earlier quoted context omitted.

>It's a mediocre flagship. So was Android. It's a bet on Rubin himself and the team he's recruited, not on the current product.

But they have a product. It's a smartphone, in a saturated, downhill headed market.

They have another product as well, it's not a smartphone.

https://www.essential.com/home

Re: Essential Raises $300M

#13
post #3

This one honestly makes no sense to me. How is this company being valued at a Billion dollars with a flagship product that is indistinguishable in features and price from any of its competitors. Who the hell is going to gamble on a new, no name brand for a $700 product that is exactly like the very reputable products from Apple, Samsung, and 50 other phone manufacturers?!?

Basically the reason this thing gets $300 million is because Andy Rubin is at the helm:

https://en.wikipedia.org/wiki/Andy_Rubin

His track record is amazing (Danger/Android).

I agree 100% with everything you have said but I'm willing to see where this goes based solely on his reputation.

Surely their is something more to this than just building a high end Android phone with a little privacy tech thrown in.

Re: Essential Raises $300M

#14
post #3

This one honestly makes no sense to me. How is this company being valued at a Billion dollars with a flagship product that is indistinguishable in features and price from any of its competitors. Who the hell is going to gamble on a new, no name brand for a $700 product that is exactly like the very reputable products from Apple, Samsung, and 50 other phone manufacturers?!?

Because product sales are likely to be irrelevant.

Think of this company as a future acquihire for someone like LG who needs a better flagship phone or for companies who wish to have an experienced, design-savvy team capable of delivering on IoT and mobile products. Or there is even a free letter over in the Alphabet company for an in-house hardware player comparable to Microsoft's Surface strategy.

Re: Essential Raises $300M

#16
Longtime Android user here. I would love to see this company succeed, but I don't see how it's possible.

Even if you can design a better phone, Apple has two massive moats protecting them, namely, iOS and their manufacturing prowess.

The investors in this are going to take a bath. Again, this isn't the outcome I want, but I think it's the outcome we'll get.

Re: Essential Raises $300M

#17
post #9
post #2

Who actually expects this to succeed? It's a mediocre flagship.

Perhaps Rubin's end-game is to do a fork of Android that would break away reliance on Google and then be acquired by Samsung for a few billions.

How? I can't see how fragmentation can be good for anyone. The web has made progress since the jar days but even if you go the web route, you are still a serf (to continue the analogy that we are all serfs sorry couldn't find the link).

I wouldn't support a different app store that competes with Google for control of Android.

Re: Essential Raises $300M

#18
post #3

This one honestly makes no sense to me. How is this company being valued at a Billion dollars with a flagship product that is indistinguishable in features and price from any of its competitors. Who the hell is going to gamble on a new, no name brand for a $700 product that is exactly like the very reputable products from Apple, Samsung, and 50 other phone manufacturers?!?

Andy created the extremely popular Sidekick phones and Android OS.

Re: Essential Raises $300M

#19
post #12

Earlier quoted context omitted.

But they have a product. It's a smartphone, in a saturated, downhill headed market.

They have another product as well, it's not a smartphone. https://www.essential.com/home

It's like Google Home, without the enormous company full of brilliant software engineers behind it?

Re: Essential Raises $300M

#20

Is it me or investments like this should be better of some better startup ideas like solving global warming, crisis in other parts of the country. There are other parts of the world that needs more solutions than another phone.

The obvious answer is that the returns on global warming and solving crises is hard to quantify, and selling gadgets is easy(easier) to quantify.
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