This is interesting because while Apple's (comparative) dedication to privacy is endearing, it's a long-term existential threat. Google knows all about me and its assistant is, usually, great. Amazon has troves of data on what I buy, and I get to yell at Alexa to order more TP as soon as I see we're on the last roll. Apple knows much less about me and, while I'm still an Apple fan and am tied to iPhones/Macs thanks t…
It will be interesting to see if Apple holds its ground on privacy with the increase of AI/ML driven features and products. Coupled with Apple's closed culture which discourages open research (although they have been improving this), their concern for privacy could put them well behind other companies in this space. Depending on how you look at privacy vs. product, this could be a good thing or bad thing.