Live data from Hacker News

The Most Hated Online Advertising Techniques

nngroup.com

61–70 of 93 posts

Re: The Most Hated Online Advertising Techniques

#61
I always wonder how are participants chosen for surveys like this?

If it's an online survey offering filling it out in exchange for a chance to win something I will almost never pay any attention to the questions and just click whatever to finish it quickly.

What's the proper process for conducting a study like this?

Re: The Most Hated Online Advertising Techniques

#62
post #21

+---------------------------------------------------------+ | | | | | | | | | Don't want to miss out on more great | I thin| |olution must be tha| comments like this? | want to use .. Per| |cro payments aren't| +----------------------------------------------+ | one day become| | | | -- we can only h| | SIGN UP FOR OUR GREAT EMAIL DIGEST! | | | | | | | +----------------------------------------------+ | | | | | | I hat…

Sometimes the close button even tries to make you feel guilty about clicking it, like : "No, I'm not interested in learning about latest cloud technologies every week [x]" Or the famous "Not now" meaning "Fine, I will bother you again later anyway"

There's a whole Tumblr for confirm-shaming.

http://confirmshaming.tumblr.com/

Re: The Most Hated Online Advertising Techniques

#63
post #58
post #57

Also, targeting became much worse than 2004, which makes me doubt that all this "deep learning on big data" even slightly works. Everywhere I see only ads for mobile games, hollywood movies, consumer loans, cars — and I hate all of these things.

One thing I see quite frequently is ads for items I already bought. Not like "oh you just bought a T-Shirt, well let's show you another great T-Shirt", no no, it's "oh you just bought this T-Shirt, well let's show you the exact same T-Shirt in case you want to buy a second one completely identical".

Oh yes, Amazon is the king of this type of annoyance. I've bought a laptop on it once, so it kept nagging me for buying another one for few years! I don't get such logic -- if I've just bought something, what is the probability that I need the same item? That's more like the exact opposite in my line of thinking -- if I've just bought something, I definitely don't need another one, so don't even bother.

Re: The Most Hated Online Advertising Techniques

#64
post #52

Earlier quoted context omitted.

Pretty much gave up on reading wired.com because of this. Too annoying takes forever to load.

I've never seen it on wired.com, because I use uBlock Origin and NoScript. You don't have to put up with that shit either, if you don't want to.

[deleted]

Re: The Most Hated Online Advertising Techniques

#65

Earlier quoted context omitted.

Me too... maybe the ad blocker blocked it? Not a loss.

I turned off mine, still didn't find it.

It's there: you just have to scroll down and down and down, far further than any normal human being would possibly think is reasonable.

Nope, you're right: I actually tried to read it properly and the article content bears no relation to the title at the top of the page, which is just a title. That's with or without ad blocker enabled. Incidentally without uBlock enabled the page is slower than hell to load.

Re: The Most Hated Online Advertising Techniques

#66
post #39
post #23

Earlier quoted context omitted.

This is very funny but at the same time it hurt my butt that I had to provide them ad revenue by watching this mess...

In their defense, many people only read the title anyway.

True, but I'm not sure that's a defence when it may be because they can't even find the article content amongst all the other garbage on the page.

Re: The Most Hated Online Advertising Techniques

#67
post #19

I ran into this dreck yesterday: https://www.inc.com/magazine/20091101/does-slow-growth-equal... If anyone can find the actual article, let me know.

Btw, where's the article, I did my best to solve the puzzle but can't find it.

Indeed: the Joel Spolsky piece just isn't there, but if you scroll about half a mile down you find a piece about James Comey. Disabling uBlock makes no difference so it's clearly not about having an ad-blocker enabled. Terrible website.

Re: The Most Hated Online Advertising Techniques

#68
post #48

It is certainly interesting that lately there is more research into what ads people particularly dislike. However I must wonder that they seem to skip an elephant in the room: Malvertising and Fraud. That is: Ads that either try to install malware on your system or that try to deceive you into buying something that isn't really what it seems to be. I'm pretty sure nobody likes that, yet both are common enough.

I think most people who end up with malware can't really track it down to a specific advertisement, or even know that it came from an ad - so it's hard to measure how much it's hated.

Re: The Most Hated Online Advertising Techniques

#69
I find it interesting that the only video they investigated were pre-rolls. I automatically close any tab that auto-plays video (and by extension, sound) at me when I load the page.

But I suppose video content about the article on CNN (as the biggest annoyance) isn't considered an advertisement.

Re: The Most Hated Online Advertising Techniques

#70

+---------------------------------------------------------+ | | | | | | | | | Don't want to miss out on more great | I thin| |olution must be tha| comments like this? | want to use .. Per| |cro payments aren't| +----------------------------------------------+ | one day become| | | | -- we can only h| | SIGN UP FOR OUR GREAT EMAIL DIGEST! | | | | | | | +----------------------------------------------+ | | | | | | I hat…

Don't forget to make the "x" as small as possible, unclickable by anyone that doesn't have 20/20 eyesight or really good precision with the mouse.
Post reply on HN