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The Most Hated Online Advertising Techniques

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Re: The Most Hated Online Advertising Techniques

#11

Post by cm2012 »

bumblebeard wrote: post #8
cm2012 wrote: post #7

The surprising thing to me was how narrow the band was. Everything hovered around 5/7 hate.

They mention this at one point; 4 is neutral on their scale so an average of 5.23 just means that people have a mild to moderate dislike of advertising in general. I don't know anybody who likes advertising (well, one person but they work for a marketing firm) so that makes sense to me. It would be interesting if they could remove that bias though - it would make the differences more obvious if nothing else.

It would be easier to see the difference if they assume no one has a positive impression, so 0 is neutral and 7 is hate. If you adjust their data now for that it's easier to compare - .95 for retargeting, 1.82 for modal - around twice as annoying!

Re: The Most Hated Online Advertising Techniques

#12

Post by yabatopia »

eli wrote: post #5

Be interesting to compare with how prevalent the different ad types actually are, how effective they are, and how much money they typically cost. Preroll video may be more "annoying" than Related Links ad units, but they also pay a LOT more and are probably more effective any way you measure it.

That comparison would have been great. Annoying ads is one thing, but how effective are they? Modal ads can be really annoying, but some marketers claim that they are highly effective, especially for building a mailingist. Or do we hate some ad types because they are very effective?

Re: The Most Hated Online Advertising Techniques

#14

Post by minikomi » 

             +---------------------------------------------------------+
             |                                                         |
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             |           Don't want to miss out on more great          |
       I thin|                                                         |olution must
       be tha|                  comments like this?                    | want to use
       .. Per|                                                         |cro payments
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       become|    |                                              |     | -- we can
       only h|    |      SIGN UP FOR OUR GREAT EMAIL DIGEST!     |     |
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Re: The Most Hated Online Advertising Techniques

#15

Post by Gustomaximus »

minikomi wrote: post #14

+---------------------------------------------------------+ | | | | | | | | | Don't want to miss out on more great | I thin| |olution must be tha| comments like this? | want to use .. Per| |cro payments aren't| +----------------------------------------------+ | one day become| | | | -- we can only h| | SIGN UP FOR OUR GREAT EMAIL DIGEST! | | | | | | | +----------------------------------------------+ | | | | | | I hat…

Made even worse when the close button takes 5 seconds delay to show up.

Re: The Most Hated Online Advertising Techniques

#16

Post by sundvor »

bumblebeard wrote: post #8
cm2012 wrote: post #7

The surprising thing to me was how narrow the band was. Everything hovered around 5/7 hate.

They mention this at one point; 4 is neutral on their scale so an average of 5.23 just means that people have a mild to moderate dislike of advertising in general. I don't know anybody who likes advertising (well, one person but they work for a marketing firm) so that makes sense to me. It would be interesting if they could remove that bias though - it would make the differences more obvious if nothing else.

I've seen some great IT related ads using the Brave advertising network ads, on Brave. Really didn't mind them. (Disclaimer: I've only just started using Brave).

Re: The Most Hated Online Advertising Techniques

#17

Post by bumblebeard »

sundvor wrote: post #16
bumblebeard wrote: post #8

Earlier quoted context omitted.

They mention this at one point; 4 is neutral on their scale so an average of 5.23 just means that people have a mild to moderate dislike of advertising in general. I don't know anybody who likes advertising (well, one person but they work for a marketing firm) so that makes sense to me. It would be interesting if they could remove that bias though - it would make the differences more obvious if nothing else.

I've seen some great IT related ads using the Brave advertising network ads, on Brave. Really didn't mind them. (Disclaimer: I've only just started using Brave).

I haven't tried Brave but that sounds like a good development. I still don't really like being advertised to but if it's relevant or at least easy to ignore then I don't mind either. I guess that puts me at about a 4 on their scale.

Re: The Most Hated Online Advertising Techniques

#18

Post by TheAceOfHearts »

I hate instant modal popups with a passion. Whenever I get one of those obnoxious modals I try my best to boycott the company and promote alternatives, assuming there's any. When this trend initially started popping up I'd close the modal and read the article, but I've grown increasingly intolerant. Now I close the article immediately unless the content is really important.

Re: The Most Hated Online Advertising Techniques

#20

Post by Zikes »

One new technique that's notably missing, and egregiously abusable, is browser notifications. Several times a day now I'll go to a web site that immediately pops up a browser-native non-modal notification asking for permission to use the browser's built-in notifications system.
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