The Most Hated Online Advertising Techniques
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The Most Hated Online Advertising Techniques
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Re: The Most Hated Online Advertising Techniques
#2The implementation of the ad examples is interesting. I'm not sure wireframes would be the most effective way to gauge annoyance. The times I really curse and want to smash my device is usually less about the design rather than the functionality of what it's keeping me from doing or interfering with. I'd have a much less visceral reaction to the same ad design if I was just looking at a wireframe during a study.
Re: The Most Hated Online Advertising Techniques
#3The implementation of the ad examples is interesting. I'm not sure wireframes would be the most effective way to gauge annoyance. The times I really curse and want to smash my device is usually less about the design rather than the functionality of what it's keeping me from doing or interfering with. I'd have a much less visceral reaction to the same ad design if I was just looking at a wireframe during a study.
Yeah, the two things that really piss me off are:
1. I scroll down, read the article a bit, move to scroll again, and end up clicking an ad that has just popped into existence (Cynical reason: The delay improves their CTR and hence revenue. Less cynical reason: They were too optimistic in how fast their ad would load on my mobile connection).
2. I click your page and it starts playing noise. It doesn't even have to be an ad, a lot of news sites autoplay their videos when I just care about the article.
Both are less about where the ad is and more about how it behaves
Re: The Most Hated Online Advertising Techniques
#4The implementation of the ad examples is interesting. I'm not sure wireframes would be the most effective way to gauge annoyance. The times I really curse and want to smash my device is usually less about the design rather than the functionality of what it's keeping me from doing or interfering with. I'd have a much less visceral reaction to the same ad design if I was just looking at a wireframe during a study.
Yeah, the two things that really piss me off are: 1. I scroll down, read the article a bit, move to scroll again, and end up clicking an ad that has just popped into existence (Cynical reason: The delay improves their CTR and hence revenue. Less cynical reason: They were too optimistic in how fast their ad would load on my mobile connection). 2. I click your page and it starts playing noise. It doesn't even have to b…
Another factor in #1 is advertisers don't want to pay for ad impressions if the ad was never actually viewed (because it's way down the page and the user never scrolled that far).
Re: The Most Hated Online Advertising Techniques
#5Be interesting to compare with how prevalent the different ad types actually are, how effective they are, and how much money they typically cost.
Preroll video may be more "annoying" than Related Links ad units, but they also pay a LOT more and are probably more effective any way you measure it.
Re: The Most Hated Online Advertising Techniques
#6If you liked this, stay tuned for the rest of the series:
*The Most Hated Telemarketing Techniques*
*The Most Hated Pickpocketing Techniques*
*The Most Hated Prostate Exam Techniques*Re: The Most Hated Online Advertising Techniques
#7The surprising thing to me was how narrow the band was. Everything hovered around 5/7 hate.
Re: The Most Hated Online Advertising Techniques
#8The surprising thing to me was how narrow the band was. Everything hovered around 5/7 hate.
They mention this at one point; 4 is neutral on their scale so an average of 5.23 just means that people have a mild to moderate dislike of advertising in general. I don't know anybody who likes advertising (well, one person but they work for a marketing firm) so that makes sense to me.
It would be interesting if they could remove that bias though - it would make the differences more obvious if nothing else.
Re: The Most Hated Online Advertising Techniques
#9If you liked this, stay tuned for the rest of the series: *The Most Hated Telemarketing Techniques* *The Most Hated Pickpocketing Techniques* *The Most Hated Prostate Exam Techniques*
Meh, it's still kind of interesting though. Just because something's unpopular in general doesn't mean the specifics aren't worth looking at.
Re: The Most Hated Online Advertising Techniques
#10The implementation of the ad examples is interesting. I'm not sure wireframes would be the most effective way to gauge annoyance. The times I really curse and want to smash my device is usually less about the design rather than the functionality of what it's keeping me from doing or interfering with. I'd have a much less visceral reaction to the same ad design if I was just looking at a wireframe during a study.
Yeah, the two things that really piss me off are: 1. I scroll down, read the article a bit, move to scroll again, and end up clicking an ad that has just popped into existence (Cynical reason: The delay improves their CTR and hence revenue. Less cynical reason: They were too optimistic in how fast their ad would load on my mobile connection). 2. I click your page and it starts playing noise. It doesn't even have to b…
3. The modal window is too big which pushes the tiny close button outside the screen and makes it impossible to close.