Yup - looking through the brochure website just made me think "Private-instance of Facebook" - and the reminders and notifications seem like something Apple's Siri will eventually do when they progress further on their "Proactive" functionality.
What's frustrating is that Outlook (you know... the big, old Enterprise-y PIM system) already supports a lot of the functionality present in Monica, such as keeping track of birthdays, anniversaries, personal notes, related calendar events, and so on - you can also arbitrary link different contacts together to define relationships (not the same thing as "linking contact cards" to aggregate a single contact's data).
Many things about Outlook frustrate me - in this case it's how Contacts management is now frozen in time - but it's also heartbreaking that Outlook was a genuinely innovative (and performant!) PIM system in its early days, but there hasn't been any innovation in Outlook's PIM functionality in the past 10 years (seriously - the feature-set for Contacts, Tasks and Notes is literally unchanged since Outlook 2007 - and even then the only significant change was adding contact photos). It wouldn't take much, besides some courage, to update Outlook's Contacts experience to be more up-to-date with the functionality provided by modern social-media platforms - it's just so close. But because it's now so entrenched it's very unlikely we'll see any significant change until someone pulls a Slack on Outlook (a-la Slack vs Lync) to prompt Microsoft into trying to compete - assuming we're not doomed to yet another Electron app. shudder
If anyone in the Desktop Outlook team is reading this - especially if you work on Contacts, please fix my biggest gripes with Contacts:
1. Make Outlook fast again. It shouldn't take 2-4 seconds to switch between Mail, Contacts and Calendars.
2. Don't make new recurring Calendar Events for Contact Birthdays and Anniversarys - why can't you have 'virtual' events in their own special calendar layer like all other systems do (even Windows 10 Calendar does) - so I don't get multiple event reminders for someone's birthday (from the 'real' calendar events that Desktop Outlook creates combined with the 'virtual' events from Windows 10 Calendar).
3. Give me more control over Contact Photos - show me the file-size, let me crop them. I don't like having to switch to my phone to edit contact photos.
4. I have contacts with more than 3 email addresses, more than 2 mailing addresses, and more than 1 mobile phone number - why is this limitation still a thing?
5. Retain a history of all Contact fields over time instead of requiring me to maintain "backup" contacts that contain older details.