I've used Turo for a 3 week rental and I learned a few things. I wanted to buy a new Jeep Wrangler Unlimited, but as you may know those are enthusiast vehicles and not without their quirks, so I wanted to live with it awhile and really be sure that was what I wanted. Also I was going elk hunting in Idaho for 2 weeks and I didn't own a car so I thought, how perfect? The trip and the Jeep were great, but it got me thin…
That said, off-road vehicles will tend to be taken off-road and beat up a bit. It's unclear whether the insurance covered by Turo covers the vehicle being used off-road etc. Of course, if someone is running this as a business, they can presumably get their own commercial insurance.