McDonald’s Universal Icons for 109 Countries [pdf]
1–10 of 164 posts
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#2The protein icon looks like sugar to me
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#3McDonalds has a clear conflict of interest in the design of these icons for nutrition information.
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#4Don't get me wrong, but I just don't see the point in this. This looks like a pretty in-depth study, why couldn't we use these man hours to create something of actual value? Why does someone care that some people associated an icon with "scary alien"? Just put the icon descriptions somewhere on the page and use circles with a single letter inside for all I care.
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#5> “We have accomplished our mission: keep the information simple, easy to understand, language-free and top line.”
I find this amusing since the first icon is "kcal"... The information is perhaps too simple, as none of these really lets me know what they mean. Without a legend, I wouldn't know what they mean, and if your icons need a legend, then they really aren't doing their job effectively.
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#6> “We have accomplished our mission: keep the information simple, easy to understand, language-free and top line.” I find this amusing since the first icon is "kcal"... The information is perhaps too simple, as none of these really lets me know what they mean. Without a legend, I wouldn't know what they mean, and if your icons need a legend, then they really aren't doing their job effectively.
Can all things be solely and uniquely communicated by an icon? I'd expect not - it's not so different from the collisions you get with TLAs (Three letter acronyms)
On the other hand, is an icon set successful if you can see the label once and then keep it straight without labels in the future? I'd say so and I think this work gets close to doing that.
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#7Don't get me wrong, but I just don't see the point in this. This looks like a pretty in-depth study, why couldn't we use these man hours to create something of actual value? Why does someone care that some people associated an icon with "scary alien"? Just put the icon descriptions somewhere on the page and use circles with a single letter inside for all I care.
> for all I care
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#8Except for calories, I would not be able to understand what means the information on nutrient icons without having the corresponding word next to it.
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#9Don't get me wrong, but I just don't see the point in this. This looks like a pretty in-depth study, why couldn't we use these man hours to create something of actual value? Why does someone care that some people associated an icon with "scary alien"? Just put the icon descriptions somewhere on the page and use circles with a single letter inside for all I care.
> for all I care Just because you don't care about something doesn't mean it's not worth thinking about, especially when we're talking about international assets.
they're nearly all incomprehensible... there's no way anyone would ever guess most of the meanings
Re: McDonald’s Universal Icons for 109 Countries [pdf]
#10> “We have accomplished our mission: keep the information simple, easy to understand, language-free and top line.” I find this amusing since the first icon is "kcal"... The information is perhaps too simple, as none of these really lets me know what they mean. Without a legend, I wouldn't know what they mean, and if your icons need a legend, then they really aren't doing their job effectively.
Can all things be solely and uniquely communicated by an icon? I'd expect not - it's not so different from the collisions you get with TLAs (Three letter acronyms) On the other hand, is an icon set successful if you can see the label once and then keep it straight without labels in the future? I'd say so and I think this work gets close to doing that.
But if we do that then things could look more like the FDA label and just literally repeat the words "fat", "protein," etc but translated into the local language.