So they think that they can just replace that role with social media? Wasn't the whole issue with newspapers in the 2016 election was they relied far too much on social media and ended up in a bubble? I don't see anything in the article that makes me feel like they are interested in fixing that problem.
Nate Silver has done some good work on what exactly went wrong, and it was a combination of factors: - (some) polls were systematically off, mostly because they underestimated white non-college turnout and overestimated black turnout. Note that poll errors were actually lower than for any other election–only this time they actually got the winner wrong. - Most of the poll aggregators operated under the assumption of…
That is, we're not just talking about getting the numbers wrong. The "narrative" itself is way out of whack as well.