Cool idea. You have no input validation on your email capture forms. I was able to submit an empty value for email.
Input validation for email addresses is usually an anti-feature. foo+yoursite@gmail.com is a perfectly valid email but almost all email validation will reject it. Maybe don't accept an empty email address though.
Maker here. Side note: Took all the feedback from HN on my previous demo. Still working hard on a searchable database with a ton of curated newsletters. My goal is to make it easier for fellow creators to share their startup & side projects with thousands of potential customers. And to have newsletter owners monetise their emails. Creating a win-win situation for both sides.
Promoting newsletter sponsorships as a vehicle for side project growth is a great idea. I think using an email newsletter itself is not the right format but looking forward to a searchable database.
It is a good way to get newsletter owners to fill out their information
Good idea... I signed up and I'm looking forward to seeing how it works. I'm working on a tool for developers (secrets management -- https://www.envkey.com ), that is currently available for two languages, Ruby and Node.js. How likely is it that I'll be able to find newsletters that cater to my niche through your service? On that note, it would be nice if I could specify some parameters when I sign up to be sure the…
For what this is worth, I've been getting email subscribers through HN and other programming forums for https://www.findlectures.com. At least anecdotally there seem to be a lot of programmers joining, despite not being necessarily being a programmer focused list.
How are you going to get and verify that data on an ongoing basis at scale?
Scale is a nice problem to have but I think it is premature to be asking about that now when the business is just trying to get off the ground. The project was previously featured under the name Mailman on HN [0]. [0] https://news.ycombinator.com/item?id=14107063
I'm still interested in knowing how they're going to do it even at the beginning. Are they going to request access to people's newsletter software for verification or are they just going to take people's word for it?
Great idea! Email newsletter have such great ROI, it's just a pain to find out who owns them and getting into contact with people who are looking for sponsors.
Getting data (Open rate, CTR etc.) from a recent email campaign, should already give a good indication of the level of engagement each newsletter has.
How are you going to get and verify that data on an ongoing basis at scale?
Not the OP, but how I'd do it: for a v1 there could be some manual outreach and take their word for it, v2 hook into the APIs any ESP provides (probably 2/3 of the big players for this should have outbound reporting APIs), and then the v3 would be a custom pixel that newsletter owners would integrate to be "featured" on the platform.
v4 could then offer manually created ad units, and v5 could be self serve.
Scale is a nice problem to have but I think it is premature to be asking about that now when the business is just trying to get off the ground. The project was previously featured under the name Mailman on HN [0]. [0] https://news.ycombinator.com/item?id=14107063
I'm still interested in knowing how they're going to do it even at the beginning. Are they going to request access to people's newsletter software for verification or are they just going to take people's word for it?
I would think that Upstart will evolve into a marketplace type of business where the onus is on the business (buyer) to do their due diligence before shelling out money to a newsletter (seller) in the hope of increasing their reach.
Of course if the feature of showing metrics (subscribers, open rates etc) proves to be popular enough they might consider ways to rank newsletters using metrics that are publicly verifiable or internal metrics from running Upstart after several months (that cannot be easily be gamed).
Cool idea! Would it perhaps make sense to somehow use categories related to the product/newsletter? This would narrow down the possibly huge space of newsletters.
Scale is a nice problem to have but I think it is premature to be asking about that now when the business is just trying to get off the ground. The project was previously featured under the name Mailman on HN [0]. [0] https://news.ycombinator.com/item?id=14107063
I'm still interested in knowing how they're going to do it even at the beginning. Are they going to request access to people's newsletter software for verification or are they just going to take people's word for it?
Right now, it'll be a lot of manual effort, but you can imagine the data we'll be collecting along the way and eventually being able to rank newsletters and data based on a number of stuff. Including the experience of ad-buyers. With a variety of datapoints + an algorithm to make sense of it, we could eventually (hopefully) rank newsletters based on effectiveness. But I'm no were near that point, so first things first.