This is hugely important as a lot of people see programming as a ticket into higher-end jobs and will spend as little time as individual contributors as they can. The idea that "oh, they'll get caught in the workforce" is not correct - quite often the plan in the mind of these folks is that they will try to fake their way through and be moved up into project management, technical marketing, etc. and never have their…
So many degrees are as valuable as toilet paper.